Discovery Communications Group

603-685-0111

7 Industrial Way Suite 6A
Salem, NH 03079

Category Archives: Marketing

Marketing is Never About the Product or Service We Are Selling

Marketing Practices Marketing is never about the product or service we are selling – it is about the benefits our customers or prospects will enjoy from using that which we are selling. One of the most egregious marketing errors a company or organization can make is to look at a marketing campaign from their own point of view. This approach is contrary to the very notion of best marketing practices. Without ever having the conscious thought, we assume that everyone else has the same level of knowledge about our product or service as we do. Whenever the  marketing director or…

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SEO Market Research and Competitor Analysis

While there are many factors that go in to a successful SEO project, knowing what your competitors are doing to promote their products and services on the Internet is crucial to a successful SEO strategy. Using specialized research tools, we will analyze your top competitors to determine what level of SEO and Online Marketing strategies they are using so that we can properly recommend which strategies are going to be the most beneficial to your websites products and services. Analyze competitor sites, landing pages and keywords which are driving traffic. Analyze competitor search rankings for highly targeted keywords. Determine which…

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Customer Satisfaction and Brand Reputation

When trying to build a positive brand reputation, many companies focus their efforts on outbound marketing. They want to tell the world about the positive aspects of their brand, but this form of branding won’t do you an ounce of good if your customer service is lacking. The bad always outweighs the good, and one negative experience after years of brand loyalty can be enough to make some customers turn their backs on your company forever. You may not be overly concerned with losing just one customer, but that customer may tell others about their negative experience, further damaging your…

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Keeping Your Social Media as Fresh as Your Food

Is the content that you’re sharing on social media just as fresh as the food served at your restaurant? Do you find yourself using the same old social media ingredients in redundant or boring posts? Finding new and interesting content to share on your restaurant’s social media platforms can be very challenging, but it’s important to keep your social media posts frequent, fresh and meaningful. It might seem difficult to generate enough content to update your social media platforms at least once a day, but we promise it can be done! Here are some topics to post about on your…

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