Discovery Communications Group

603-685-0111

7 Industrial Way Suite 6A
Salem, NH 03079

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Category Archives: Strategy

SEO Market Research and Competitor Analysis

While there are many factors that go in to a successful SEO project, knowing what your competitors are doing to promote their products and services on the Internet is crucial to a successful SEO strategy. Using specialized research tools, we will analyze your top competitors to determine what level of SEO and Online Marketing strategies they are using so that we can properly recommend which strategies are going to be the most beneficial to your websites products and services. Analyze competitor sites, landing pages and keywords which are driving traffic. Analyze competitor search rankings for highly targeted keywords. Determine which…

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Customer Satisfaction and Brand Reputation

When trying to build a positive brand reputation, many companies focus their efforts on outbound marketing. They want to tell the world about the positive aspects of their brand, but this form of branding won’t do you an ounce of good if your customer service is lacking. The bad always outweighs the good, and one negative experience after years of brand loyalty can be enough to make some customers turn their backs on your company forever. You may not be overly concerned with losing just one customer, but that customer may tell others about their negative experience, further damaging your…

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