The Torch

Our ramblings about marketing and web development – What's new and exciting this week

The homepage of your website is an essential aspect of your presence on the web. It is the first thing that people see when they visit your website, and it is the hub all visitors will go and return to as they are discovering you and your product or service. From a design point of [...]

There used to be a time when wrinkled, folded up maps filled the glove boxes and center consoles of our vehicles. These well worn charts were how we navigated down interstates and through cities we had never visited before. Nowadays, global positioning systems (GPS) take up this space and, in newer model cars, are built [...]

Oxfam, an international advocate for hunger, poverty and injustice, has given the digital age a new way to express sentimental value. In April 2011, Oxfam opened their seasonal pop-up store, Oxfam Curiosity Shop, located within British department store, Selfridges. Inside, patrons could find donated clothing from celebrities, ranging from actors Scarlett Johansson and Colin Firth to [...]

The American Customer Satisfaction Index (ACSI) has released its 2011 annual e-business report. Each year, data is compiled from more than 70,000 customers through interview and survey processes. Partnered with ForeSee Results, a leader of customer satisfaction analytics, the ACSI is a highly correlative report, proving that companies with higher customer satisfaction level yield greater [...]

Here at the Discovery Communicates Group, all of our hearts go out to the 41 families of Fitchburg, Massachusetts who have been displaced after the Johnsonia building fire that occurred on June 13, 2011. More than 60 men and women have lost their home in the iconic Johnsonia building, which stood for more than a century [...]

If you’re just waking up, you are in for some big news! First off, The Torch should not be your source of news first thing in the morning, but thanks for your dedication. Secondly, the famed Boston mobster who ruled the Southie streets, James “Whitey” Bulger, was finally captured overnight in California. After more than [...]

To celebrate the 100th anniversary of the Utrecht Mint, The Royal Dutch Mint will press a limited edition commemorative coin. What makes this coin different from the rest? Smartphone users will have the ability to scan the QR code appearing on backside of the coin. Currently the two coins, a silver 5€ (pictured below) and [...]

The citizens of Vancouver are looking to undo the damage of the soon-to-be infamous Canucks Riot, which took place after Game 7 of the NHL Stanley Cup Finals. Canucks fans flooded the streets after a 0-4 loss against the Bruins, overturning and igniting cars, smashing storefront windows, looting and partaking in various other criminal acts. [...]