Twitter Lists For Business

November 4, 2009 | Comments | Social Media Marketing Strategy, Twitter

The introduction of Lists is Twitter’s newest feature set to enhance your overall experience. Many have mentioned that although there is a clear advantage to using them, it will exclude people. I disagree.

Twitter lists give you more opportunity to connect. If you’re following a lot of people, valuable information can get lost beneath the 20 tweets visible on your screen, phone, or application like Tweetdeck. How often, if ever, do you click the “More” button on the bottom of the page?

Separating your followers in categories enables you to absorb more information with a concentrated focus. Each list should include people that provide specific types of information. For example, you may have a list for family, friends, experts, co-workers etc. and you expect to get different content from all of them. If you’re scattered like a general Twitter feed it’s tough to absorb all of the various topics in front of you.

Lists are an especially valuable tool for anyone in sales. By putting your hot leads into a list you can make sure to view it regularly and engage in conversation with them. Before lists the chance to see what prospective clients are talking about and maintain a relationship could easily be lost among the other people you follow. More importantly, since you can make these lists only available to yourself, your competition won’t be able to take note and go after them – because your competition IS watching.

Refer to your focused lists. Engage with them by showing interest in them and their business. Lists make sure you maintain the concentration necessary to effectively make Twitter a business source. Lists are designed for focus and efficiency so take advantage of this great addition.

You can follow me on Twitter @BillyMacDonald and view my lists (well some of them anyways)