People join the gym for certain reasons. To stay in shape, lose weight, have a healthy lifestyle, and because everyone else is doing it. They would like it to be an enjoyable experience, easy to do, and expect to see immediate results.
So they go – every day for 2 straight weeks. They are very excited and dedicated to putting forth the energy and fitting it into their busy schedules.
And then the attendance starts to trickle down. Twice, maybe three times a week, and then down to once a week, until hitting up the gym becomes a thing of the past. They’ve tried it, but keep quitting on themselves. People often quit working out for a variety of reasons. They don’t know how, they don’t have time, and they don’t see immediate results. Many times people need that extra push or guidance to keep going. They could have used a personal trainer.
When people join social media, they do it for similar reasons to joining the gym. They want it to positively affect their life and personal relationships, find new business prospects, and keep up with what everyone else is doing. And then a similar thing happens. They get discouraged, and give up. Giving up for the same reasons one would quit on the gym: they don’t know how, they don’t have time, and they don’t see immediate results.
However, just like going to the gym, continued and regular activity leads to results. Consistency is the key to success. Once a person starts exercising, they must give their body time to react. It will take time, but they will ultimately see results. With social media, one must be determined and also patient. Instead of giving up, the discouraged could consult with someone who specializes in kicking a social media operation into first gear and getting those positive results.
Written by: admin
The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in professional web design, search engine optimization, and social media marketing strategy. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.
I actually ran into this situation both personally and professionally.
The gym story is a perfect example. Come January 2nd everyone joins a local gym and attendance before work, lunchtime or after work is rampant. Everyone joins because the trend points them to do it and they want to make a change, but they want it to happen overnight. I call it the 3 week rule. Do something every day for 21 straight days and you have a routine. But you have to have a strategy to accompany it, such as a healthier diet. You’ll see some results, mostly small or in the rare cases large. Regardless it’s enough to drive you to move forward with the plan. I personally did that employing a change in approach to diet coupled with a exercise routine that resulted in me at the time losing well over 100 pounds in a 15 month time-frame.
Social Media follows this same path! From a professional standpoint my prior employer looked into the aspects of Social Media only because everyone else before them was doing it. Much like the gym, you have to look at the goals you want to employ by using social media in order to develop a strategy and plan to setting up your presence.
If this is followed through, then the small results gained short term will lead to long term success overall.