The gym story is a perfect example. Come January 2nd everyone joins a local gym and attendance before work, lunchtime or after work is rampant. Everyone joins because the trend points them to do it and they want to make a change, but they want it to happen overnight. I call it the 3 week rule. Do something every day for 21 straight days and you have a routine. But you have to have a strategy to accompany it, such as a healthier diet. You’ll see some results, mostly small or in the rare cases large. Regardless it’s enough to drive you to move forward with the plan. I personally did that employing a change in approach to diet coupled with a exercise routine that resulted in me at the time losing well over 100 pounds in a 15 month time-frame.

Social Media follows this same path! From a professional standpoint my prior employer looked into the aspects of Social Media only because everyone else before them was doing it. Much like the gym, you have to look at the goals you want to employ by using social media in order to develop a strategy and plan to setting up your presence.

If this is followed through, then the small results gained short term will lead to long term success overall.