Rajon Rondo, Brian Scalabrine, Rasheed Wallace
For most people using social media platforms, such as Twitter, Facebook, and blogs, incentives need to be offered in order to have them engage within your community. Whether you are looking for RTs, hashtag mentions, @replies, fans for your Facebook fan page, or comments on your Facebook fan page or blog post, you need to earn that.
Last Friday I was getting ready to leave work. I was excited because I was going to the Celtics game that night and just so happened to see a tweet from @celtics on my twitterfeed. That tweet read “Coming to Celtics vs. Nets tonight? Want to sit front row courtside? Follow @celtics and check your tweets 1st quarter, 1st timeout! RT!” I knew I was most likely up against a couple thousand people for those court side seats, but I was determined to win them! So I signed into UberTwitter about minute into the game and went straight to @celtics. They tweeted “Tweet us your section, row & seat # and be ready – Celtics reps will find one lucky fan and upgrade them courtside! Password: ‘Lucky.’” I took my chances and tweeted “@celtics lucky section 328 row 13 seat 23,” refreshed my browser about 3 minutes later and before I even saw the tweet from @celtics (Ok we have a winner. @laurenBarber7 is movin’ on down to courtside across from the Nets bench) there were already two Celtics reps standing at the end of my row asking, “Are are you @LaurenBarber7? You just won the court side seats!”
I know this is one of the best incentives anyone could offer to earn the engagement of others, but there are smaller things you can offer, such as valuable content. If you are consistently tweeting, posting, or blogging about important information then you eventually, if not already, will have your own community with others engaging within it.
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Written by: admin
The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in professional web design, search engine optimization, and social media marketing strategy. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.
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