The Torch

Our ramblings about marketing and web development – What's new and exciting this week

Twitter World Cup PageThe 2010 FIFA World Cup has officially started today in South Africa, making it the first since the explosion of social media. In order to make it easier for viewers to follow news and updates about specific teams and matches, Twitter has launched a World Cup page.

The World Cup page displays upcoming matches, Top Tweets, and Twitter staff picks for relevant users to follow. Fans have a unique opportunity to connect with players, teams, and brands using Twitter to be a part of the matches in a different way. They are also providing a list of suggested accounts to follow during the tournament and a World Cup theme for your profile page.

If you have been on Twitter today you have probably noticed the cool little icons that relate to the World Cup, which Twitter is referring to as hashflags. However, they are leaving it up to users to figure out how make them appear. I’ll give you a hint: tweet #WorldCup and you will find a neat surprise after you post it! Twitter FIFA World Cup

How are you using social media to follow the 2010 Fifa World Cup?

-Lauren

Follow The Discovery Communications Group on Twitter: @DiscoveryCG

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The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in professional web design, search engine optimization, and social media marketing strategy. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.

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