The Torch

Our ramblings about marketing and web development – What's new and exciting this week

According to the project developers of Diaspora, the open source social network and potential alternative to Facebook will be ready to launch on September 15. Created by four NYU students in the height of the Facebook privacy controversy, they had a goal to raise $10,000 for their summer project. The students ended up raising over $100,000 through donations. Even Facebook CEO Mark Zuckerberg donated to the project.

Diaspora is meant to be an alternative to Facebook, Twitter, and other social networks allowing users to share content such as photos, status updates, links, etc. According to the project website, Diaspora aims to be a distributed network, where totally separate computers connect to each other directly and will let users connect without surrendering their privacy. The project developers refer to these computers as ‘seeds’. A seed is owned by the user, hosted by the user, or on a rented server. Once it has been set up, the seed will aggregate all of the user’s information: their Facebook profile, tweets, anything. The project developers are designing an easily extendable plug-in framework for Diaspora, so that whenever newfangled content gets invented, it will be automatically integrated into every seed.

The plan is to make it easy and intuitive for users to decide what content gets added and shared to their social sites.

What do you think of Diaspora? Will you make the switch from Facebook?

-Lauren

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The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in professional web design, search engine optimization, and social media marketing strategy. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.

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