Facebook was originally launched as a social network where only college students could connect and communicate with their friends. They signed up using a college email, provided basic information about themselves along with a profile photo, and the network they created changed the world. The year was 2004, which is ancient history in terms of Social Media.
Six years later, and still on a fast track of innovation and growth, Facebook has become the most popular website in the U.S. and has been growing virally throughout the world. Facebook, which is clearly no longer limited to college students, now boasts over 500 million users and a geometric growth that includes businesses and individuals all over the world.
It has always been a relatively simple site, laid out in such a way as to be friendly to the most novice computer users. On a personal profile, users display basic information about themselves – name, birthday, education, interest and relationship status, etc. Photos, comments, tags and other elements are either uploaded by the user or his friends, and are shown on the wall or cataloged within the profile.
Periodic changes have always kept the Facebook interface fresh and its user audience speculating. When the developers and designers at Facebook make changes to personal pages, groups, or fan pages, the reaction is typically a mix. Some people will embrace the changes while others claim they’d rather it remain the same.
The most recent changes were made to the personal profile. A new layout was announced and rolled out between Sunday, December 5 and Monday, December 6, 2010.
The user’s basic bio, including name, current work status, relationship status, location and education, is now displayed in “story form” at the top, and most prominent part of the page.
Under the bio is a line of the latest photos in which the user was tagged. A member’s “wall” and “info” now appear on the left, under the member’s profile picture, instead of in tabs across the top of the page.
The new design also highlights friend histories instead of the old mutual friends feature. It will link to a separate page that includes all comments, photos and information shared between two friends.
“You can see all the things you have in common with that person,” said Facebook CEO Mark Zuckerburg in his Sunday night interview on 60 minutes. “It gives you this amazing connection with that person in a way that the current version of Facebook just doesn’t do.”
For those that are not quite ready to make the leap to the newly designed interface, there is currently an option to stay with the old design. For those who are interested in switching over, there is a tutorial overview of the new features available to help you understand the implications of making the change.
The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in professional web design, search engine optimization, and social media marketing strategy. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.