This year the Superbowl had a whole new slew of commercials for our viewing pleasure. Go Daddy had among one of the funniest and disturbing commercials featuring Joan Rivers as the new Go Daddy girl. And as shocking and funny as it was to see Joan Rivers bearing more than she ought to, the question remains, will the campaign pushing the .co domain names really take off? Last July Mashable posted an article about the .co domain names and claimed them to be the same as the .com domains we all covet.
Mashable states, ” for all practical purposes, .co domains are the same as .com domains; that means they are available to everyone on a first-come, first-serve basis. One of the biggest advantages of the .co top level domains (TLDs), beside the fact they are similar to the .com TLDs, is the fact that they are already widely recognized. More than 20 countries, including the U.K. (.co.uk) and Japan (.co.jp), already use them for their country specific domains.”
But regardless of worldwide acceptance and Joan Rivers flaunting hot pants and a Go Daddy tank top, will .co TLDs really take off in the United States? With .com domains being so desirable, will people and businesses be comfortable putting their URL on a .co domain?
Mike Volpe, VP at Hubspot, wrote in a conversation blog post with Dharmesh Shah, that .com domains are still preferred for branding, “it’s the standard.” He also goes on to say that although, “non-.com domains do fine in SEO, .com is probably still better since it tends to attract more links.” Volpe also stated that .co domains are probably valued the same as .net and .org. Shah responded to this by saying, “I kind of prefer .net/.org since they’ve been around longer and people recognize them more.”
What do you think? Would you purchase a .co domain name? Let us know why or why not. We would love to hear your thoughts!
The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in web design, search engine optimization, and social media marketing services. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.
Written by: Rebecca
Rebecca is the Digital Marketing Specialist at the Discovery Communications Group, and focuses on search engine optimization (SEO) and social media marketing strategy. Prior to joining the Discovery Communications Group, Rebecca worked as a Human Resources executive at companies such as Sokolove Law, LLC, Staples, Inc. and Dunkin’ Brand. Her passion for technology and using inbound marketing techniques for talent acquisition and employee engagement was the catalyst for her career change into digital marketing. Rebecca is a Hubspot Inbound Marketing Certified Professional and holds a Bachelor of Arts in literature from Simmons College. You can reach Rebecca at RebeccaS@discoverycomm.com or call her direct at 603-685-2918, and be sure to follow her on Twitter @RebeccaSlosberg.
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