The Torch

1. If your promoting an event, you should start about 2.5 weeks prior via blog posts & twitter by sharing useful information
2. If you’re going for more comments on your blog post on Saturday & Sunday
3. Men are more likely to read at night than women
4. If your audience is a mix of males & females you should experiment with posting both morning and night
5. Best time to talk to someone via e-mail marketing? Within DAYS of subscribing
6. SEND MORE e-mail! Subscribers will unsubscribe early. Weed out uninterested
7. Unsubscribe rates are not a big deal in the grand scheme of things!
8. E-mail open rates tend to be higher on Saturday & Sunday. Why? People have time to devote more attention
9. More Facebook shares happen on the weekends. Why? Many companies block FB at work and weekends are good time for people to pay attention!
10. Facebook pages that post every OTHER day have more followers, it is easy to inundate your friends news feed on Facebook, be considerate!
11. Myth: Tweeting too much is annoying/bad. Truth: TWEET MORE! Different people pay attention at different times, don’t miss out! Tweet links several times a day for maximum Click Through Rate (CTR)
12. People with the most followers post a lot of tweets a day, up to and more than 22 tweets per day! TWEET TWEET TWEET
13. 11am & 5pm are the spikes in Click Through Rates (CTR) on twitter
14. Don’t be afraid to post on the weekends or later in the day
15. Saturday & Sundays are among the highest days for Click Through Rate (CTR), better than Mondays and Thursdays!
16. Put a bity.ly or owl.ly link in your twitter to measure Click Through Rate (CTR)
17. Later in the day and later in the week are the best times for getting retweeted
18. Contra-Competitive: Talking when the competition isn’t. You may be heard more when others aren’t talking
19. Don’t list yourself as a Social Media guru on twitter! Try words like specialist, enthusiast, leader, founder (if you started a business)
20. http://tweetwhen.com to find your Twitter account’s most retweetable time!!!

The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in professional web design, search engine optimization, and social media marketing strategy. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.

Written by: Rebecca

Rebecca is the Digital Marketing Specialist at the Discovery Communications Group, and focuses on search engine optimization (SEO) and social media marketing strategy. Prior to joining the Discovery Communications Group, Rebecca worked as a Human Resources executive at companies such as Sokolove Law, LLC, Staples, Inc. and Dunkin’ Brand. Her passion for technology and using inbound marketing techniques for talent acquisition and employee engagement was the catalyst for her career change into digital marketing. Rebecca is a Hubspot Inbound Marketing Certified Professional and holds a Bachelor of Arts in literature from Simmons College. You can reach Rebecca at RebeccaS@discoverycomm.com or call her direct at 603-685-2918, and be sure to follow her on Twitter @RebeccaSlosberg.