The Torch

Quick Response Codes, more commonly known as QR codes, are essentially a square shaped bar code that is scanned by a camera-equipped smartphone. A QR reader app will then scan the code and whisk you away to the desired content, be it a website, text message, or phone number. QR codes can be created by anyone using one of the many QR code generators available online. My personal favorites are Kaywa and Qurify. Another type of QR code that employs the use of color can be created on Microsoft’s website and embedded with the same type of information.

So what is all the hype with lowly bar code technology? Because of the growing use of smartphones, people are more connected than ever before. According to data from The Nielsen Company, 29.7 percent of U.S. mobile subscribers now own smartphones. With the growing use of smartphones, this simple technology can allow consumers to connect with products, services and companies like never before. The use of QR codes is in the early stages, and while businesses can capitalize on this growing trend to impress their clients, there are good reasons that digital marketers should be getting in on the action.

1. Interact and Engage with Consumers
QR codes can be used to attract new customers and encourage them to spend more time with your content. You can also provide them with additional information despite space limitations. Using a QR code on print advertising, posters, product packages, business cards, conference badges, or displaying it on websites, billboards and even t-shirts can provide consumers the opportunity for them to engage with your content. These QR codes can be used to send consumers to a website, a social media profile, even your contact information. For example, Nike in Belgium has put a QR code on their store window that automatically generates a ‘Like’ for their page on Facebook.

2. Connect to Online Content with Ease
With QR codes, consumers don’t need to type in a lengthy URL. They can simply scan the code and be taken to the appropriate page right away. The ability to access the content or website from anywhere your smartphone goes is the epitome of easy, no wi-fi necessary.

3. Convert Shoppers into Buyers
Give consumers more relevant information when and where they want it. According to an Accenture study, many smartphone users said that they prefer using their mobile device rather than interacting with a store employee. Retailers can benefit by placing QR codes on products, shelving, circulars and signs to provide information that helps close the sale.

The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in professional web design, search engine optimization, and social media marketing strategy. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.

Written by: Rebecca

Rebecca is the Digital Marketing Specialist at the Discovery Communications Group, and focuses on search engine optimization (SEO) and social media marketing strategy. Prior to joining the Discovery Communications Group, Rebecca worked as a Human Resources executive at companies such as Sokolove Law, LLC, Staples, Inc. and Dunkin’ Brand. Her passion for technology and using inbound marketing techniques for talent acquisition and employee engagement was the catalyst for her career change into digital marketing. Rebecca is a Hubspot Inbound Marketing Certified Professional and holds a Bachelor of Arts in literature from Simmons College. You can reach Rebecca at RebeccaS@discoverycomm.com or call her direct at 603-685-2918, and be sure to follow her on Twitter @RebeccaSlosberg.