To celebrate the 100th anniversary of the Utrecht Mint, The Royal Dutch Mint will press a limited edition commemorative coin. What makes this coin different from the rest? Smartphone users will have the ability to scan the QR code appearing on backside of the coin. Currently the two coins, a silver 5€ (pictured below) and a gold 10€, link to The Royal Dutch Mint’s non-mobile website, but on June 22 and thereafter, the two coins’ QR codes will link to a “surprise.”
There is speculation that the code will link to some sort of contest or historical piece of information. It will be interesting to see what The Utrecht Mint unveils with this QR campaign, but it will have to be something lasting since the coins will continually circulate through the Dutch economy.
What other ways can government agencies and departments leverage QR codes for promotions?
Will The United States see a similar campaign?
What are your thoughts on including online links on national currency?
Let Us Know What You Think