The Torch

The homepage of your website is an essential aspect of your presence on the web. It is the first thing that people see when they visit your website, and it is the hub all visitors will go and return to as they are discovering you and your product or service. From a design point of [...]

Happy Holidays from the Discovery Communications Group! What an incredible year it has been here at the Discovery Communications Group! Our team worked very hard all year round strategizing, designing and creating results. And we got to have a lot of fun doing it! We also took on some new and exciting projects, and we [...]

Facebook was originally launched as a social network where only college students could connect and communicate with their friends. They signed up using a college email, provided basic information about themselves along with a profile photo, and the network they created changed the world. The year was 2004, which is ancient history in terms of [...]

Many businesses have integrated social media into their marketing mix. It is always easy to determine companies that mapped out a strategy ahead of time and companies that didn’t. The truth is, if you want your social media marketing campaign to be successful, you really need to be using it correctly. To use it correctly [...]

On Thursday, September 9, 2010 The Discovery Communications Group led a social media seminar, focusing on non-profits, which was sponsored by Enterprise Bank. The seminar took place at the Indian Hill Music Hall in Littleton, MA. The program was part of an ongoing series of seminars that Enterprise Bank sponsors for their “Non-Profit Coalition” to [...]

OK, so you just built your company/organization Facebook page… now what? You need to get people to “like” it. Sure, it is simple to send out a request to all of your friends, but are they really the people you want to be targeting? You have to make people want to “like” your Facebook page.  [...]

Yesterday I had asked for Kerry Rhodes, #25 on the Arizona Cardinals, for his input on my blog about how Twitter is changing the way professional athletes and celebrities interact with their fans. I wanted to share our very short conversation that we had through Twitter: You can follow Kerry Rhodes on Twitter @kerryrhodes. The [...]

Twitter is opening up opportunities for fans to develop relationships with professional athletes and celebrities on a personal basis – an opportunity that barely existed before social media came about. It gives a chance for not only fans to interact with professional athletes and celebrities, but for them to get to know their fans. Chad [...]