The Torch

Our ramblings about marketing and web development – What's new and exciting this week

The Discovery Communications Group presented to the Enterprise Bank Non-Profit Collaborative a seminar on using social media marketing no build communities, generate revenue and recruit volunteers. Please enjoy the slides below and if you have any questions don’t hesitate to contact us or comment on this post. Social Media for Non-Profit Organizations

Anthony DeCarolis, one of the designers here at The Discovery Communications Group, fancies himself a WordPress junky. I actually made that part up, but he is on record as saying he makes the best WordPress sites in the world. I made that up too, but he really, REALLY likes WordPress! Anyone that has used the [...]

When asked about how much time is needed to manage a successful social media campaign, we tell clients that it is about persistence. Whether you spend 10 minutes a day, 10 hours a week – like us 24 hours a day – it’s all about being consistent and persistent. I recently heard that Distilled, a [...]

You are probably not like me. I am on Facebook, Twitter, Foursquare, WordPress, and email, just to name a few, all day long. But in my case that’s my job! For most of you, however, trying to be on social media sites, email, and get all your work done is tough, right? For most people [...]

If your promoting an event, you should start about 2.5 weeks prior via blog posts & twitter by sharing useful information If you’re going for more comments on your blog post on Saturday & Sunday Men are more likely to read at night than women If your audience is a mix of males & females [...]

Google Analytics is a powerful tool that gives you insight into your website traffic and marketing effectiveness. It is free and can be accessed by anyone with a Google account.  You can track how visitors are finding your site and Google Analytics displays the list of keywords that visitors used to land on your site. [...]

Ever come across something on Facebook, Twitter, LinkedIn, or any other social media platform that makes you cringe? Well I have one too many times and have started to compile a list of actions that horrify me! Here it goes: 1. Facebook pages that do not allow fans to leave comments. Hello! The point of [...]