Social media marketing is huge. Every savvy business owner knows there is tremendous value to social media use. Every marketing professional spends time each day cultivating social communities for clients, and staying on top of social trends. The other thing marketers are constantly trying to do? Find a way to show the real return on spending the [...]
The new viral marketing campaign for DIRECTV, the Petite Lap Giraffe is fantastic, really. Being a sucker for miniature animals, particularly ones that snuggle and blow kisses, this one really hits it out of the park for me. Every time I see one of the commercials on TV, I giggle in delight and tell my [...]
If your promoting an event, you should start about 2.5 weeks prior via blog posts & twitter by sharing useful information If you’re going for more comments on your blog post on Saturday & Sunday Men are more likely to read at night than women If your audience is a mix of males & females [...]
The Discovery Communications Group, a full service marketing agency located in Salem, New Hampshire, launched their redesigned website Monday, March 21st. The redesign showcases the agency’s cutting edge professional web design and technical abilities. The project was started over three months ago and took the expertise of the entire team to complete. The new website [...]
The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in professional web design, search engine optimization, and social media marketing strategy. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.
Many companies, regardless of industry, are reluctant to wade into the social media waters because they are unsure of how it will affect their employees. Sometimes creating a social media policy IS the best policy. It is important, though, to understand that a social media policy is not intended to rein in your employees or [...]
These days, everyone has heard the buzz about social media. It is the thing to do to market your business. But, as a digital marketing agency, we still see many small businesses that are skeptical about some of the platforms available. Social media, however, is a crucial part to any well-rounded marketing strategy. To drive [...]
So now that you know how to navigate the dashboard and what the numbers mean for your traffic sources, what’s next? How do you act on this data? Well that is what separates you from your competitors. If you can read the data that Google Analytics gives you and in turn know how to take [...]