This year the Superbowl had a whole new slew of commercials for our viewing pleasure. Go Daddy had among one of the funniest and disturbing commercials featuring Joan Rivers as the new Go Daddy girl. And as shocking and funny as it was to see Joan Rivers bearing more than she ought to, the question [...]
Why Print is Still Crucial in the Digital Age
February 1, 2011 | Comments | Branding, Customer Relations
Top of mind these days is getting the most from your digital marketing strategies. Are you engaging in social media? Do you have a well designed and search engine optimized website? The fact is that the best marketing efforts take a multi-media approach and combine both digital and print media. Targeted Marketing Magazines and newspapers [...]
Happy Holidays from the Discovery Communications Group!
December 23, 2010 | Comments | Branding, Marketing, Social Media Marketing Strategy
Happy Holidays from the Discovery Communications Group! What an incredible year it has been here at the Discovery Communications Group! Our team worked very hard all year round strategizing, designing and creating results. And we got to have a lot of fun doing it! We also took on some new and exciting projects, and we [...]
Become Unforgettable
October 26, 2009 | Comments | Branding, Social Media Marketing Strategy
What do Howard Stern, Britney Spears, and Oxi-Clean have in common? They all share the fact that they are unforgettable and unique. They have a product and they know exactly how to draw attention to it. Howard Stern is one of my favorite examples of genius promoter. Many think he is disgusting and rude, but [...]
Social Networking as a Cocktail Party
October 8, 2009 | Comments | Branding, Marketing, Social Media Marketing Strategy
We’ve all been there before, you show up to a party or event and are a little unsure and nervous because you do not know many people there and don’t know where to begin. This situation is similar to people’s hesitancy in using social media for their business. You’re afraid and don’t see the ROI, [...]
About a year ago, a friend turned me onto a product called Stevia. It is a natural replacement for sugar, made organically from a plant, and has no calories. It is sold in the health food aisle of grocery stores, in a rather expensive, yet unattractive, plain white carton, and is generally found on the [...]
Although the “Big Game” turned out to be no joke, as the Pittsburgh Steelers edged out the Arizona Cardinals with a Santonio Holmes tip-toe grab in the corner of the end zone, many of this years’ commercials erred on the side of comedy. The question is, amidst all the laughter, did anyone even remember what [...]
How to Win an Election in 2008 – 4 Simple Tips
October 30, 2008 | Comments | Branding, Marketing, Social Media Marketing Strategy, Twitter
No, I’m not going to tell you who I’m voting for, because it doesn’t matter for this blog post. Beyond my choice for candidate, I, like millions of others right now, am completely fascinated by the campaign this year! And very little of it has to do with the actual election – rather, I am [...]
