The Torch

With the economy in a crisis, and the Wall Street Bailout under consideration, I can imagine what is going through the minds of most business owners… How can we save money to get by? The most obvious choice is to cut budgets, and more often than not the marketing budget is the first thing to [...]

The new Fall lineup is back, and I’m watching TV again for the first time in months.  Since coming back, I’ve been checking out the new ads enjoying receptive audiences again after that writer’s strike last year and am already noticing some interesting results. So what did I learn from American Express, even though I’m [...]

Community events, fairs, regional events, expositions, seminars, industry trade shows and other events open to the public- with so many options, how can your business decide which is the most attractive for presenting as an exhibitor? Like any other marketing tool, exhibiting at an event can be time consuming and costly. Between booth/space and registration [...]

I have to admit, I just discovered A&E’s hit show “Mad Men“. Yes, I am in the advertising/marketing business and I know I’m late to the game on this one, but now I’m officially hooked. Spending 50+ hours a week in relatively similar situations as those portrayed (ok, well except for the sexism, smoking, and [...]

I haven’t met many marketers who enjoy purchasing promotional items, and I think that’s because I haven’t met many marketers who know how to purchase promotional items. It’s incredibly tedious and time-consuming to sift through catalogs filled with highlighters, notepads, and those squishy stress balls shaped like animals and try to decide which piece of [...]

Like thousands of other women, I too was one of the first in line to see the Sex and the City movie last weekend. After years of paying for HBO subscriptions just to glimpse a 30-minute encounter with Carrie, Miranda, Samantha, and Charlotte, I couldn’t wait to see how it was all supposed to end. [...]