The American Customer Satisfaction Index (ACSI) has released its 2011 annual e-business report. Each year, data is compiled from more than 70,000 customers through interview and survey processes. Partnered with ForeSee Results, a leader of customer satisfaction analytics, the ACSI is a highly correlative report, proving that companies with higher customer satisfaction level yield greater [...]
Social media marketing is huge. Every savvy business owner knows there is tremendous value to social media use. Every marketing professional spends time each day cultivating social communities for clients, and staying on top of social trends. The other thing marketers are constantly trying to do? Find a way to show the real return on spending the [...]
Budget airline JetBlue has partnered with social good site DoSomething.org to kick off a new online celebrity charity auction. Most of the time, celebrity auctions offer something in the vein of “an afternoon with your favorite star” or a set of backstage passes and some VIP time with an artist. Heck, some celebrities even offer [...]
Quick Response Codes, more commonly known as QR codes, are essentially a square shaped bar code that is scanned by a camera-equipped smartphone. A QR reader app will then scan the code and whisk you away to the desired content, be it a website, text message, or phone number. QR codes can be created by [...]
1. 76% of polled online shoppers return to sites to shop that offer the ability to zoom in on the product images 2. 94% of frequent online shoppers ranked clear product photography as extremely important for shopping experiences 3. Content acceleration is important for site performance and improving shopper experience 4. Personalization is extremely important [...]
If your promoting an event, you should start about 2.5 weeks prior via blog posts & twitter by sharing useful information If you’re going for more comments on your blog post on Saturday & Sunday Men are more likely to read at night than women If your audience is a mix of males & females [...]
Many companies, regardless of industry, are reluctant to wade into the social media waters because they are unsure of how it will affect their employees. Sometimes creating a social media policy IS the best policy. It is important, though, to understand that a social media policy is not intended to rein in your employees or [...]
These days, everyone has heard the buzz about social media. It is the thing to do to market your business. But, as a digital marketing agency, we still see many small businesses that are skeptical about some of the platforms available. Social media, however, is a crucial part to any well-rounded marketing strategy. To drive [...]
