February 12, 2009 | Comments | Customer Relations, Marketing, Social Media Marketing Strategy
Picture this: you’re spending thousands on an advertising campaign to bring people to your business. You’re running a compelling TV spot during prime-time, the perfect radio campaign during morning rush-hour, and you have a targeted billboard with a dramatic presence at a high-traffic intersection. Your phone is ringing off the hook and customers are coming [...]
September 9, 2008 | Comments | Branding, Customer Relations, Marketing
The new Fall lineup is back, and I’m watching TV again for the first time in months. Since coming back, I’ve been checking out the new ads enjoying receptive audiences again after that writer’s strike last year and am already noticing some interesting results. So what did I learn from American Express, even though I’m [...]
August 6, 2008 | Comments | Customer Relations, Marketing
Every single person on the face of the planet is unique. No two people have had the exact same experiences, at precisely the same instant, for their entire lives. In as much as all of our perceptions are dramatically impacted and shaped by the sum total of our life experiences, no two people have the [...]
