The Torch

Our ramblings about marketing and web development – What's new and exciting this week

There used to be a time when wrinkled, folded up maps filled the glove boxes and center consoles of our vehicles. These well worn charts were how we navigated down interstates and through cities we had never visited before. Nowadays, global positioning systems (GPS) take up this space and, in newer model cars, are built [...]

The American Customer Satisfaction Index (ACSI) has released its 2011 annual e-business report. Each year, data is compiled from more than 70,000 customers through interview and survey processes. Partnered with ForeSee Results, a leader of customer satisfaction analytics, the ACSI is a highly correlative report, proving that companies with higher customer satisfaction level yield greater [...]

Here at the Discovery Communicates Group, all of our hearts go out to the 41 families of Fitchburg, Massachusetts who have been displaced after the Johnsonia building fire that occurred on June 13, 2011. More than 60 men and women have lost their home in the iconic Johnsonia building, which stood for more than a century [...]

The citizens of Vancouver are looking to undo the damage of the soon-to-be infamous Canucks Riot, which took place after Game 7 of the NHL Stanley Cup Finals. Canucks fans flooded the streets after a 0-4 loss against the Bruins, overturning and igniting cars, smashing storefront windows, looting and partaking in various other criminal acts. [...]

The Discovery Communications Group presented to the Enterprise Bank Non-Profit Collaborative a seminar on using social media marketing no build communities, generate revenue and recruit volunteers. Please enjoy the slides below and if you have any questions don’t hesitate to contact us or comment on this post. Social Media for Non-Profit Organizations

Budget airline JetBlue has partnered with social good site DoSomething.org to kick off a new online celebrity charity auction. Most of the time, celebrity auctions offer something in the vein of “an afternoon with your favorite star” or a set of backstage passes and some VIP time with an artist. Heck, some celebrities even offer [...]

You are probably not like me. I am on Facebook, Twitter, Foursquare, WordPress, and email, just to name a few, all day long. But in my case that’s my job! For most of you, however, trying to be on social media sites, email, and get all your work done is tough, right? For most people [...]

Here at Discovery, we just can’t get enough of Newark, New Jersey’s Mayor Cory Booker. Back in December, we posted about his herculean efforts to unbury Newark, armed with only a shovel and a Twitter feed. Well, Mayor Booker has done it again. Taking a public stand against animal cruelty, Mayor Booker has proclaimed that [...]