April 7, 2011 | Comments | Facebook, Social Media Marketing Strategy
How many Facebook posts can you honestly say saved your life? This past week, USA Today released an article about the power of a post and the impact social networking can have on the lives of those who participate. Jeff Kurze of Warren, Michigan was born with a condition that caused iron to be deposited [...]
March 31, 2011 | Comments | Facebook, Marketing, Social Media Marketing Strategy
Today, Google announced “+1”, their version of the Facebook “Like” button. To most of us, this really does appear to be a copy of the popular like button. However, Google’s biggest selling point for this feature may be the ability to filter search results into something more manageable. And search is where Google truly excels. [...]
March 21, 2011 | Comments | Facebook, Marketing, Social Media Marketing Strategy, Twitter
Between my friends, co-workers and even my family, social media is a way of life. It is how I market my company, how I keep in touch with friends and family, and even how I connect with new friends, colleagues and professional acquaintances. Sometimes, it is difficult to remember that this is not a way [...]
March 15, 2011 | Comments | Branding, Customer Relations, Facebook, Marketing, Social Media Marketing Strategy, Twitter
Many companies, regardless of industry, are reluctant to wade into the social media waters because they are unsure of how it will affect their employees. Sometimes creating a social media policy IS the best policy. It is important, though, to understand that a social media policy is not intended to rein in your employees or [...]
January 24, 2011 | Comments | Facebook, Social Media Marketing Strategy
If you were to ask a friend if they have heard of Facebook, you’d likely be met with a deadeye stare and a little sarcasm; that’s how universally popular the social networking site has become in the last couple of years. But if you were to ask that same friend if they had ever heard [...]
January 6, 2011 | Comments | Facebook, Social Media Marketing Strategy
What is the first thing you do when you wake up in the morning? Do you shut off your alarm clock? Is that alarm clock actually your cell phone and do you wake up to ringtones? Is the first face you see in the morning your profile picture? The hum and glow of the television [...]
January 3, 2011 | Comments | Facebook, Social Media Marketing Strategy
How many friends do you have on Facebook? 50? 150? 250? 1,000? I know some people who have anywhere from 250 to 1,250 friends and I admit that a twinge of jealousy stings when I check their stats – a strange feeling of friend acquisition failure that arises from the depths of my social networking [...]
