The Torch

Our ramblings about marketing and web development – What's new and exciting this week

The Discovery Communications Group presented to the Enterprise Bank Non-Profit Collaborative a seminar on using social media marketing no build communities, generate revenue and recruit volunteers. Please enjoy the slides below and if you have any questions don’t hesitate to contact us or comment on this post. Social Media for Non-Profit Organizations

Social media marketing is huge. Every savvy business owner knows there is tremendous value to social media use. Every marketing professional spends time each day cultivating social communities for clients, and staying on top of social trends. The other thing marketers are constantly trying to do? Find a way to show the real return on spending the [...]

For as long as we have been in the digital marketing business here at Discovery, convincing clients that Twitter will in fact bring them value and leads has been an uphill struggle. I think it’s safe to say that is typical at most agencies, especially those that deal with businesses lacking major spending. The thought [...]

Feast your eyes on this! Loads and loads of links that were mentioned at ProSEO Boston, also links to slide decks, blog posts, fun tools, infographics…. you name it, We got it!   Conference Video on Sale, promo codes and stuff for discount available Tweets from the Conference Zemanta: looks over your shoulder while you [...]

When asked about how much time is needed to manage a successful social media campaign, we tell clients that it is about persistence. Whether you spend 10 minutes a day, 10 hours a week – like us 24 hours a day – it’s all about being consistent and persistent. I recently heard that Distilled, a [...]

Quick Response Codes, more commonly known as QR codes, are essentially a square shaped bar code that is scanned by a camera-equipped smartphone. A QR reader app will then scan the code and whisk you away to the desired content, be it a website, text message, or phone number. QR codes can be created by [...]

You are probably not like me. I am on Facebook, Twitter, Foursquare, WordPress, and email, just to name a few, all day long. But in my case that’s my job! For most of you, however, trying to be on social media sites, email, and get all your work done is tough, right? For most people [...]

A short video about Twitter and how it can help professionals market their business.