The Torch

For those of you who are new to social media, welcome! Do not be intimidated by it. It takes time to learn how to use each platform. You cannot expect to create an account and be an expert in one day. Yesterday I received an email asking if I could develop a write up of [...]

Facebook Places launched just about two weeks ago claiming three major features for its users: to allow users to share where they are with their friends, to allow users to see who is near them, and to allow users to discover new places around them. On the other side of things, what does this have [...]

According to the project developers of Diaspora, the open source social network and potential alternative to Facebook will be ready to launch on September 15. Created by four NYU students in the height of the Facebook privacy controversy, they had a goal to raise $10,000 for their summer project. The students ended up raising over [...]

Twitter is all about building relationships with your followers, whether it be through a company account or personal account. Many small businesses have trouble gaining a following which results in abandoning their Twitter profiles. This is based on user error and how the account is managed. Users that lack Twitter knowledge and fail to put [...]

Social networking is an extremely powerful marketing tool that companies should be taking advantage of, and they should be using their employees to do so. Who better than your employees to assist with the social networking of the company? They are the experts and the voice of the company and industry. By allowing key employees [...]

Location based marketing has become very popular within the past year.  Foursquare, Gowalla, and Brightkite, just to name a few, are well known applications that allow users to checkin to different places they visit and to explore their cities. Users have the option to leave comments at any venue they checkin to. Starting this week [...]

Ever come across something on Facebook, Twitter, LinkedIn, or any other social media platform that makes you cringe? Well I have one too many times and have started to compile a list of actions that horrify me! Here it goes: 1. Facebook pages that do not allow fans to leave comments. Hello! The point of [...]

Social media marketing is everywhere. If it isn’t part of your marketing plan right now you have missed the boat, however it isn’t too late. I have compiled a list of tips for anyone looking to start social media for their business to follow and incorporate into their strategy. 1. Build Your Network The most [...]