The Torch

Thanks in no small part to Oprah, CNN, and Ashton Kutcher, over the past few months Twitter has hit the mainstream with a vengeance. And I have to say, this is fantastic news!  The social networking vehicle has continued to grow and evolve into a place where we can easily do business, make new connections, [...]

You’ve all heard of the timeless acronym K.I.S.S. meaning “Keep it Simple Stupid”. It’s been used in numerous ways and situations but is perceived uniquely by each individual. For me, it stressed the importance of teamwork (i.e. not trying to do too much myself) while playing sports. The message was clear, make the easy play [...]

How did you find your current hairstylist?  Accountant?  Job?  Spouse?  Realtor?  I’m willing to bet most of these came from existing relationships with, or referrals from, people you already know.  And you in turn have more than likely made thousands of these referrals yourself.  Many small businesses rely heavily, if not solely, on word of [...]

By now you’re already on Twitter, or at least heard of it, and if not you’ve got some serious catching up to do. In the last year alone the amount of unique visitors grew close to 1,400%. However, there are others that would say that Twitter provides a lot of useless information, and in many [...]

Social networking is here to stay and it is going to get bigger and more important as time goes on. If you are not taking a step back to develop specific strategies to incorporate Social Networking as part of your marketing mix, if you are not actively exploring ways to use social networking to your [...]

Picture this: you’re spending thousands on an advertising campaign to bring people to your business.  You’re running a compelling TV spot during prime-time, the perfect radio campaign during morning rush-hour, and you have a targeted billboard with a dramatic presence at a high-traffic intersection.  Your phone is ringing off the hook and customers are coming [...]

Lately, it seems as if nearly everyone I talk to about social networking has the same 2 questions: (1)”How could this possibly help my business?” (2) “I’m on LinkedIn, I setup a profile, now what do I do?” We’ve written several posts on the successful use of social networking and viral marketing in the Obama [...]

No, I’m not going to tell you who I’m voting for, because it doesn’t matter for this blog post. Beyond my choice for candidate, I, like millions of others right now, am completely fascinated by the campaign this year!  And very little of it has to do with the actual election – rather, I am [...]