The Torch

There is no set-in-stone way to promote your company and become the leading name in your industry. That’s the best part about social media marketing. You can’t know what works for you until you try, and for many companies, finding what works is all about experimentation. There are numerous ways to interact with your consumers, [...]

If you were to ask a friend if they have heard of Facebook, you’d likely be met with a deadeye stare and a little sarcasm; that’s how universally popular the social networking site has become in the last couple of years. But if you were to ask that same friend if they had ever heard [...]

What is the first thing you do when you wake up in the morning? Do you shut off your alarm clock? Is that alarm clock actually your cell phone and do you wake up to ringtones? Is the first face you see in the morning your profile picture? The hum and glow of the television [...]

How many friends do you have on Facebook? 50? 150? 250? 1,000? I know some people who have anywhere from 250 to 1,250 friends and I admit that a twinge of jealousy stings when I check their stats – a strange feeling of friend acquisition failure that arises from the depths of my social networking [...]

A majority of the East Coast was blasted with what is now being called the “snowpocalypse” (earning its own Twitter hashtag) on Dec. 26 and 27, 2010. Many people opted to stay in and weather the storm, watching helplessly as pounding winds brought down trees and power lines while snow continued to fall in blankets. [...]

Happy Holidays from the Discovery Communications Group! What an incredible year it has been here at the Discovery Communications Group! Our team worked very hard all year round strategizing, designing and creating results. And we got to have a lot of fun doing it! We also took on some new and exciting projects, and we [...]

Facebook just had one of its biggest weeks in recent memory. From Facebook CEO Mark Zuckerberg being named TIME magazine’s Person of the Year, to the accidently leaked Facebook prototypes that set the social networking circles on fire late Thursday afternoon, it may have been the biggest, most controversial news that got buried by all [...]

On Thursday, December 16th, 2010, around 4:00pm EST, Facebook mistakenly updated some external features of the site, catching the eyes (and opinions) of many ubiquitous Facebook users. Originally intended for internal review, several prototype features could be found on Facebook before the site was taken down. The unexpected down time lasted roughly a half hour [...]