Anonymous, the group who first gained notoriety in their protest of the Church of Scientology, has made the headlines once again. Their movement has challenged—often successfully—organizations they oppose in political and social ideologies. They are often referred to as “freedom of information cyber-supporters”. Their efforts range from uploading pornography to YouTube in protest of the [...]
Facebook was originally launched as a social network where only college students could connect and communicate with their friends. They signed up using a college email, provided basic information about themselves along with a profile photo, and the network they created changed the world. The year was 2004, which is ancient history in terms of [...]
Many businesses have integrated social media into their marketing mix. It is always easy to determine companies that mapped out a strategy ahead of time and companies that didn’t. The truth is, if you want your social media marketing campaign to be successful, you really need to be using it correctly. To use it correctly [...]
On Thursday, September 9, 2010 The Discovery Communications Group led a social media seminar, focusing on non-profits, which was sponsored by Enterprise Bank. The seminar took place at the Indian Hill Music Hall in Littleton, MA. The program was part of an ongoing series of seminars that Enterprise Bank sponsors for their “Non-Profit Coalition” to [...]
OK, so you just built your company/organization Facebook page… now what? You need to get people to “like” it. Sure, it is simple to send out a request to all of your friends, but are they really the people you want to be targeting? You have to make people want to “like” your Facebook page. [...]
Yesterday I had asked for Kerry Rhodes, #25 on the Arizona Cardinals, for his input on my blog about how Twitter is changing the way professional athletes and celebrities interact with their fans. I wanted to share our very short conversation that we had through Twitter: You can follow Kerry Rhodes on Twitter @kerryrhodes. The [...]
Twitter is opening up opportunities for fans to develop relationships with professional athletes and celebrities on a personal basis – an opportunity that barely existed before social media came about. It gives a chance for not only fans to interact with professional athletes and celebrities, but for them to get to know their fans. Chad [...]
For those of you who are new to social media, welcome! Do not be intimidated by it. It takes time to learn how to use each platform. You cannot expect to create an account and be an expert in one day. Yesterday I received an email asking if I could develop a write up of [...]
