The Torch

Consider this: If two fan pages have the exact same followers, and all of the followers belong to the same network and receive the same news feeds, what factors determine which pages or feeds the followers will actually visit? It’s very simple: the pages with the most interesting content will have more hits. The easiest [...]

Pay-Per-Click (PPC) can be a challenging way to advertise your business. However, with the changing landscape of online advertising, and the increasing slant in effectiveness toward social media ads over traditional campaigning, PPC is a necessary evil. PPC is more than just creating ads and assigning keywords. You must dedicate time to managing and optimizing [...]

If you haven’t heard the details on the spewing oil in the Gulf of Mexico, chances are you’ve been in a coma for the last two weeks. If that’s the case, welcome back! And to get up to speed, check out Twitter.com/#… What? You didn’t really think I’d suggest newspaper for up-to-the-minute information, did you? [...]

You’ve decided it’s time to tweet from your mobile phone. Now you face the challenge of picking the right application. With an overwhelming number of options available for both Blackberry and iPhone, a list boiled down can be more than valuable. For the Blackberry users on Twitter: Ubertwitter – Very easy to navigate, post tweets, [...]

“One man can make a difference, and every man should try.” – John F. Kennedy Making a difference in the world is a lot easier than most people think. It doesn’t have to be in the form of creating world peace, a vaccine for cancer, or the immediate repair of the ozone layer. Seeking to [...]

The day I joined Twitter in April 2009 I felt like I was the new kid at school again. From my perspective, Twitter was the “already formed group of friends” that would never accept me. Correct me if I’m wrong, but I believe this is how everyone feels once they join, which is why most [...]

Social networks are a breeding ground for people opinions. One person’s thought can spark a conversation lasting days, weeks, or even months. In many cases an opinion can be a negative or unfavorable one about a business, in which that company needs to take swift action to correct. It’s the difference between surviving and losing [...]

People join the gym for certain reasons. To stay in shape, lose weight, have a healthy lifestyle, and because everyone else is doing it. They would like it to be an enjoyable experience, easy to do, and expect to see immediate results. So they go – every day for 2 straight weeks. They are very [...]