February 10, 2010 | Comments | Social Media Marketing Strategy, Twitter
For most people using social media platforms, such as Twitter, Facebook, and blogs, incentives need to be offered in order to have them engage within your community. Whether you are looking for RTs, hashtag mentions, @replies, fans for your Facebook fan page, or comments on your Facebook fan page or blog post, you need to [...]
November 18, 2009 | Comments | Social Media Marketing Strategy
Taking social media from U.S. strategies and campaigns worldwide may be a struggle for some, but Coca Cola has the right tactic. They recently organized a group of three people in their 20’s on a worldwide expedition through 206 different countries and territories traveling a total of 275,000 miles; appropriately deemed “Expedition 206”. These individuals [...]
November 12, 2009 | Comments | Social Media Marketing Strategy, Twitter
One of social media’s greatest assets is the ability to get instant feedback. You can pose a question to all of your followers and in most cases you’ll get a valuable response. The reason these answers to your questions are so valuable is because people aren’t afraid to be honest. They’ll tell you exactly how [...]
November 10, 2009 | Comments | Social Media Marketing Strategy, Twitter
Before you go and sync your Twitter stream to your LinkedIn account and your blog to your Facebook fan page think about why you’re doing it. Is it just because you can? If so, then you should seriously reconsider. REMEMBER: different platforms contain different audiences. What you want your Twitter followers to see may not [...]
November 6, 2009 | Comments | Social Media Marketing Strategy, Twitter
If you are one of those people out there that still believes social media is just a fad, I am here to tell you otherwise. Social media is more than an informal interaction with friends. It is a platform that businesses are jumping on, with intentions of creating personal relationships with their customers and clients. [...]
November 5, 2009 | Comments | Social Media Marketing Strategy, Twitter
The start of the Celtics 2009-2010 is underway and they look great! K.G. looks as healthy as ever, Pierce is Pierce and always will be, and Ray Allen is dynamite from behind the arc. That’s beside the point because what I’m here to talk about is the usage of Twitter by our beloved Celtics big [...]
November 4, 2009 | Comments | Social Media Marketing Strategy, Twitter
The introduction of Lists is Twitter’s newest feature set to enhance your overall experience. Many have mentioned that although there is a clear advantage to using them, it will exclude people. I disagree. Twitter lists give you more opportunity to connect. If you’re following a lot of people, valuable information can get lost beneath the [...]
October 29, 2009 | Comments | Social Media Marketing Strategy
If you haven’t heard already, The New England Patriots have partnered up with Buddy Media to make a new Facebook page that is a great source of online content for fans. The Patriots Fan Zone presents fans with an opportunity to create their own network by taking part in team-related discussions with other fans and [...]
