September 14, 2011 | Comments | Facebook, Marketing, Twitter
There used to be a time when wrinkled, folded up maps filled the glove boxes and center consoles of our vehicles. These well worn charts were how we navigated down interstates and through cities we had never visited before. Nowadays, global positioning systems (GPS) take up this space and, in newer model cars, are built [...]
Oxfam, an international advocate for hunger, poverty and injustice, has given the digital age a new way to express sentimental value. In April 2011, Oxfam opened their seasonal pop-up store, Oxfam Curiosity Shop, located within British department store, Selfridges. Inside, patrons could find donated clothing from celebrities, ranging from actors Scarlett Johansson and Colin Firth to [...]
May 19, 2011 | Comments | Marketing, Social Media Marketing Strategy, Twitter
For as long as we have been in the digital marketing business here at Discovery, convincing clients that Twitter will in fact bring them value and leads has been an uphill struggle. I think it’s safe to say that is typical at most agencies, especially those that deal with businesses lacking major spending. The thought [...]
May 18, 2011 | Comments | Marketing, SEO/SEM, Social Media Marketing Strategy
Feast your eyes on this! Loads and loads of links that were mentioned at ProSEO Boston, also links to slide decks, blog posts, fun tools, infographics…. you name it, We got it! Conference Video on Sale, promo codes and stuff for discount available Tweets from the Conference Zemanta: looks over your shoulder while you [...]
May 12, 2011 | Comments | Blogging, Marketing, SEO/SEM, Social Media Marketing Strategy, Twitter
When asked about how much time is needed to manage a successful social media campaign, we tell clients that it is about persistence. Whether you spend 10 minutes a day, 10 hours a week – like us 24 hours a day – it’s all about being consistent and persistent. I recently heard that Distilled, a [...]
May 10, 2011 | Comments | Customer Relations, Marketing, Social Media Marketing Strategy
Quick Response Codes, more commonly known as QR codes, are essentially a square shaped bar code that is scanned by a camera-equipped smartphone. A QR reader app will then scan the code and whisk you away to the desired content, be it a website, text message, or phone number. QR codes can be created by [...]
April 18, 2011 | Comments | Marketing, Social Media Marketing Strategy, Twitter
A short video about Twitter and how it can help professionals market their business.
The new viral marketing campaign for DIRECTV, the Petite Lap Giraffe is fantastic, really. Being a sucker for miniature animals, particularly ones that snuggle and blow kisses, this one really hits it out of the park for me. Every time I see one of the commercials on TV, I giggle in delight and tell my [...]
