Today, Google announced “+1”, their version of the Facebook “Like” button. To most of us, this really does appear to be a copy of the popular like button. However, Google’s biggest selling point for this feature may be the ability to filter search results into something more manageable. And search is where Google truly excels. [...]
1. 76% of polled online shoppers return to sites to shop that offer the ability to zoom in on the product images 2. 94% of frequent online shoppers ranked clear product photography as extremely important for shopping experiences 3. Content acceleration is important for site performance and improving shopper experience 4. Personalization is extremely important [...]
As we discussed in our last post on the topic of pay-per-click adverstising, the Top 5 Things to Know About Paid Search, paid search or pay-per-click (PPC) advertising is a critical component of a well rounded marketing strategy. But managing PPC ads can be very difficult waters to navigate if you don’t fully understand it. [...]
If your promoting an event, you should start about 2.5 weeks prior via blog posts & twitter by sharing useful information If you’re going for more comments on your blog post on Saturday & Sunday Men are more likely to read at night than women If your audience is a mix of males & females [...]
Pay-Per-Click ads or paid search is part of a well rounded digital marketing strategy. To explain the top 5 things to keep in mind when putting together a Pay-Per-Click campaign, here is a guest blog post by Dan Slagen, Senior Marketing Manager at Sokolove Law. Dan has over 7 years experience in digital marketing, with [...]
The Discovery Communications Group, a full service marketing agency located in Salem, New Hampshire, launched their redesigned website Monday, March 21st. The redesign showcases the agency’s cutting edge professional web design and technical abilities. The project was started over three months ago and took the expertise of the entire team to complete. The new website [...]
Between my friends, co-workers and even my family, social media is a way of life. It is how I market my company, how I keep in touch with friends and family, and even how I connect with new friends, colleagues and professional acquaintances. Sometimes, it is difficult to remember that this is not a way [...]
The Discovery Communications Group is an award-winning, fully-integrated marketing agency located in Salem, NH, that specializes in professional web design, search engine optimization, and social media marketing strategy. DCG also provides printing and mailing services to meet every advertising need, servicing clients throughout New Hampshire and Massachusetts.