September 14, 2011 | Comments | Facebook, Marketing, Twitter
There used to be a time when wrinkled, folded up maps filled the glove boxes and center consoles of our vehicles. These well worn charts were how we navigated down interstates and through cities we had never visited before. Nowadays, global positioning systems (GPS) take up this space and, in newer model cars, are built [...]
If you’re just waking up, you are in for some big news! First off, The Torch should not be your source of news first thing in the morning, but thanks for your dedication. Secondly, the famed Boston mobster who ruled the Southie streets, James “Whitey” Bulger, was finally captured overnight in California. After more than [...]
June 16, 2011 | Comments | Facebook, Social Good, Twitter
The citizens of Vancouver are looking to undo the damage of the soon-to-be infamous Canucks Riot, which took place after Game 7 of the NHL Stanley Cup Finals. Canucks fans flooded the streets after a 0-4 loss against the Bruins, overturning and igniting cars, smashing storefront windows, looting and partaking in various other criminal acts. [...]
June 14, 2011 | Comments | Blogging, Facebook, Social Media Marketing Strategy, Twitter
The Discovery Communications Group presented to the Enterprise Bank Non-Profit Collaborative a seminar on using social media marketing no build communities, generate revenue and recruit volunteers. Please enjoy the slides below and if you have any questions don’t hesitate to contact us or comment on this post. Social Media for Non-Profit Organizations
It’s been a while since I’ve found a #tag worthy of a 4T’s blog post, but this week has finally ended the drought. A trending #tag with funny yet appropriate Tweets, while becoming an increasingly rare commodity, has surfaced in light of the NBA Finals. Now, let me preface this blog post by saying I [...]
June 1, 2011 | Comments | Branding, Customer Relations, Social Media Marketing Strategy, Twitter
Social media marketing is huge. Every savvy business owner knows there is tremendous value to social media use. Every marketing professional spends time each day cultivating social communities for clients, and staying on top of social trends. The other thing marketers are constantly trying to do? Find a way to show the real return on spending the [...]
May 19, 2011 | Comments | Marketing, Social Media Marketing Strategy, Twitter
For as long as we have been in the digital marketing business here at Discovery, convincing clients that Twitter will in fact bring them value and leads has been an uphill struggle. I think it’s safe to say that is typical at most agencies, especially those that deal with businesses lacking major spending. The thought [...]
May 12, 2011 | Comments | Blogging, Marketing, SEO/SEM, Social Media Marketing Strategy, Twitter
When asked about how much time is needed to manage a successful social media campaign, we tell clients that it is about persistence. Whether you spend 10 minutes a day, 10 hours a week – like us 24 hours a day – it’s all about being consistent and persistent. I recently heard that Distilled, a [...]
