The Torch

Twitter is all about building relationships with your followers, whether it be through a company account or personal account. Many small businesses have trouble gaining a following which results in abandoning their Twitter profiles. This is based on user error and how the account is managed. Users that lack Twitter knowledge and fail to put [...]

Ever come across something on Facebook, Twitter, LinkedIn, or any other social media platform that makes you cringe? Well I have one too many times and have started to compile a list of actions that horrify me! Here it goes: 1. Facebook pages that do not allow fans to leave comments. Hello! The point of [...]

Social media marketing is everywhere. If it isn’t part of your marketing plan right now you have missed the boat, however it isn’t too late. I have compiled a list of tips for anyone looking to start social media for their business to follow and incorporate into their strategy. 1. Build Your Network The most [...]

The uses of Twitter are constantly debated. What should be tweeted on personal accounts? What should be the target for businesses using the platform? Should there be a uniform code of interaction to be followed? What is the real value of the site? My question today focuses on the other side of the equation, and [...]

The 2010 FIFA World Cup has officially started today in South Africa, making it the first since the explosion of social media. In order to make it easier for viewers to follow news and updates about specific teams and matches, Twitter has launched a World Cup page. The World Cup page displays upcoming matches, Top [...]

After Mashable determined that there is no official Social Media Day, they took it upon themselves to create one. On June 30, 2010, Mashable invites you to celebrate the revolution of media becoming a social dialogue by attending or organizing a Social Media Day meetup in your area. After all, Foursquare got its own day [...]

It has happened to all of us- we sign into Twitter and notice we have lost some followers. You may wonder to yourself why or you may not be bothered by it at all. For those of you who are bothered by losing followers, I compiled a list of a few Twitter don’ts to help [...]

If you are one of those Twitter users who wonders how to get a lot of followers for the sake of having a lot of followers, I want to explain to you why this is not the best approach. Mass following, which is following many people for the purpose of getting them to follow you [...]