The Torch

The homepage of your website is an essential aspect of your presence on the web. It is the first thing that people see when they visit your website, and it is the hub all visitors will go and return to as they are discovering you and your product or service. From a design point of [...]

Do you think your website needs a torch taken to it? Is it outdated? Is it ugly? Is it failing to drive new business leads to your company? Well we think so too! We are proud to announce the launch of our first annual Torch My Site Contest. The contest will allow businesses to submit [...]

I’m about to say something that any qualified web or graphic designer will scoff at the simplicity of: font selection can make or break a design. Those of you out there who fancy yourselves as “do-it-your-self”ers, take notice. I came across a site yesterday (no names) that hurt my eyes to read. The design was [...]

George Wallace, President of The Discovery Communications Group, explains the importance of a company website at a social media seminar website. Launching an effective social media campaign is an important marketing tactic; however, the strategy needs to revolve around your website, so take a good look at your site. Does it look professional? Does it [...]

1.       76% of polled online shoppers return to sites to shop that offer the ability to zoom in on the product images 2.       94% of frequent online shoppers ranked clear product photography as extremely important for shopping experiences 3.       Content acceleration is important for site performance and improving shopper experience 4.       Personalization is extremely important [...]

So now that you know how to navigate the dashboard and what the numbers mean for your traffic sources, what’s next? How do you act on this data? Well that is what separates you from your competitors. If you can read the data that Google Analytics gives you and in turn know how to take [...]

WordPress 3.0 is garnering some positive reviews in the few days since its release. The latest installment of WordPress boasts features like custom post types, drag-and-drop menu management, custom taxonomies, multi-site merging capabilities… That’s where they lost me, too. My understanding of the WordPress mission has always been blogging and web design for those of [...]

Have you ever gotten lost on a website? Some of us expect to get lost while driving to a new location. I know that I certainly have had to ask for my fair share of directions. But very few people expect to get lost on a website. In the process of searching for a birthday [...]