Note: This post is an opinion-based piece of one employee of The Discovery Communications Group and does not necessarily reflect the stance of the company its other employees. I am also not accusing Paul Pierce of sending questionable tweets. I know I am a little late on the topic, but this is something that has [...]
PPC Value: Google vs. Facebook
June 1, 2010 | Comments | Marketing, Social Media Marketing Strategy
A question I’ve recently been pondering is the value of a pay-per-click (PPC) campaign on Google compared to a PPC campaign on Facebook. As a way to sort through the mess, I’ll attempt to list a few key facts for each site here.
I will admit, when I saw that Google had changed its logo to a playable Pac-Man last week, I thought it was pretty cool and wondered how many levels this particular game had on it. I am a Pac-Man pro due to the fact that I own my own arcade sized game at home, which [...]
What’s Behind “Quit Facebook Day”?
May 21, 2010 | Comments | Social Media Marketing Strategy
Note: This post is an opinion-based piece of one employee of The Discovery Communications Group and does not necessarily reflect the stance of the company its other employees. The big story surrounding Facebook these days is not the value of the site as a marketing tool or the ever-increasing number of useless Apps accessible to [...]
Twictionary- Learn the Lingo of Twitter
May 20, 2010 | Comments | Social Media Marketing Strategy, Twitter
Whenever I talk to people about Twitter the most popular answer I receive is, “I have an account but I haven’t touched it in six months.” When I ask why, the response I typically get is, “I don’t understand it.” To make your experience a little easier and to help you understand the Twitter platform, [...]
Sports and Social Media: The Next Big Thing?
May 19, 2010 | Comments | Marketing, Social Media Marketing Strategy
Historically, social media and sports do not work in perfect harmony. In 2009, the Southeastern Conference of college sports battled with restrictions on communication through social networking. “The powers that be” elected to ban ticket holders from posting scores, injury updates, and other game info to their profiles. Their reasoning reflected the value of their [...]
Twitter Best Practices
May 17, 2010 | Comments | Social Media Marketing Strategy, Twitter
Whether or not you are the mastermind behind your company’s Twitter account, most people know that there are certain approaches that lead to the success of a Twitter campaign. Twitter is not a place to broadcast information about your company or sell to customers. It is a place to build and maintain relationships. Twitter is [...]
Part II: Foursquare from a Marketing Perspective
May 14, 2010 | Comments | Social Media Marketing Strategy
From my post earlier in the week, Part I: Foursquare from a User’s Perspective, I explained what the point of Foursquare is for the user. However, I feel that most users are missing an important point of the game. Receiving Mayor Specials or other discounts are great perks, but think about what you are really [...]
