November 12, 2009 | Comments | Social Media Marketing Strategy, Twitter
One of social media’s greatest assets is the ability to get instant feedback. You can pose a question to all of your followers and in most cases you’ll get a valuable response. The reason these answers to your questions are so valuable is because people aren’t afraid to be honest. They’ll tell you exactly how [...]
November 10, 2009 | Comments | Social Media Marketing Strategy, Twitter
Before you go and sync your Twitter stream to your LinkedIn account and your blog to your Facebook fan page think about why you’re doing it. Is it just because you can? If so, then you should seriously reconsider. REMEMBER: different platforms contain different audiences. What you want your Twitter followers to see may not [...]
November 6, 2009 | Comments | Social Media Marketing Strategy, Twitter
If you are one of those people out there that still believes social media is just a fad, I am here to tell you otherwise. Social media is more than an informal interaction with friends. It is a platform that businesses are jumping on, with intentions of creating personal relationships with their customers and clients. [...]
November 5, 2009 | Comments | Social Media Marketing Strategy, Twitter
The start of the Celtics 2009-2010 is underway and they look great! K.G. looks as healthy as ever, Pierce is Pierce and always will be, and Ray Allen is dynamite from behind the arc. That’s beside the point because what I’m here to talk about is the usage of Twitter by our beloved Celtics big [...]
November 4, 2009 | Comments | Social Media Marketing Strategy, Twitter
The introduction of Lists is Twitter’s newest feature set to enhance your overall experience. Many have mentioned that although there is a clear advantage to using them, it will exclude people. I disagree. Twitter lists give you more opportunity to connect. If you’re following a lot of people, valuable information can get lost beneath the [...]
October 29, 2009 | Comments | Social Media Marketing Strategy
If you haven’t heard already, The New England Patriots have partnered up with Buddy Media to make a new Facebook page that is a great source of online content for fans. The Patriots Fan Zone presents fans with an opportunity to create their own network by taking part in team-related discussions with other fans and [...]
October 26, 2009 | Comments | Branding, Social Media Marketing Strategy
What do Howard Stern, Britney Spears, and Oxi-Clean have in common? They all share the fact that they are unforgettable and unique. They have a product and they know exactly how to draw attention to it. Howard Stern is one of my favorite examples of genius promoter. Many think he is disgusting and rude, but [...]
Sustainable and green businesses are not only environmentally friendly, but they are pocket friendly too. Over the last decade or so, people have realized that our current consumption of fossil fuels is exponentially depleting our quality of life. Some noticeable things we see and feel is the poor air quality in major cities such as [...]
