The Torch

Our ramblings about marketing and web development – What's new and exciting this week

I have to admit, I just discovered A&E’s hit show “Mad Men“. Yes, I am in the advertising/marketing business and I know I’m late to the game on this one, but now I’m officially hooked. Spending 50+ hours a week in relatively similar situations as those portrayed (ok, well except for the sexism, smoking, and [...]

I haven’t met many marketers who enjoy purchasing promotional items, and I think that’s because I haven’t met many marketers who know how to purchase promotional items. It’s incredibly tedious and time-consuming to sift through catalogs filled with highlighters, notepads, and those squishy stress balls shaped like animals and try to decide which piece of [...]

Every single person on the face of the planet is unique. No two people have had the exact same experiences, at precisely the same instant, for their entire lives. In as much as all of our perceptions are dramatically impacted and shaped by the sum total of our life experiences, no two people have the [...]

In this new era of communication with interactive websites, animation, and social networking taking over, it is hard to deny the fact that digital communication is growing fast. Many graphic designers, myself included, have made the transition from strictly print design, to designing for all forms of media. There are many new technologies and techniques [...]

Like thousands of other women, I too was one of the first in line to see the Sex and the City movie last weekend. After years of paying for HBO subscriptions just to glimpse a 30-minute encounter with Carrie, Miranda, Samantha, and Charlotte, I couldn’t wait to see how it was all supposed to end. [...]