August 24, 2010 | Comments | Social Media Marketing Strategy
I’m going to take this blog a little off topic for the day because I found something that caught my eye and wanted to share it: Chad Ochocinco, the Cincinnati Bengals wide receiver, has been fined by the NFL for violating the league’s game day rules on social media. Under the NFL’s social media policy, [...]
August 19, 2010 | Comments | Social Media Marketing Strategy
Location based marketing has become very popular within the past year. Foursquare, Gowalla, and Brightkite, just to name a few, are well known applications that allow users to check in to different places they visit and to explore their cities. Users have the option to leave comments at any venue they check in to. Starting [...]
August 17, 2010 | Comments | Blogging, Social Media Marketing Strategy, Twitter
Ever come across something on Facebook, Twitter, LinkedIn, or any other social media platform that makes you cringe? Well I have one too many times and have started to compile a list of actions that horrify me! Here it goes: 1. Facebook pages that do not allow fans to leave comments. Hello! The point of [...]
July 12, 2010 | Comments | Social Media Marketing Strategy, Twitter
The uses of Twitter are constantly debated. What should be tweeted on personal accounts? What should be the target for businesses using the platform? Should there be a uniform code of interaction to be followed? What is the real value of the site? My question today focuses on the other side of the equation, and [...]
July 9, 2010 | Comments | Social Media Marketing Strategy
I have recently changed the way I view online ratings of restaurants. In the past, I would Google a restaurant or check it out on Yelp to see what customers were saying about it and form an opinion based on their advice. If the restaurant received poor ratings I wouldn’t bother wasting my time going [...]
June 30, 2010 | Comments | Social Media Marketing Strategy
When Mashable noticed that there was no particular day to acknowledge social media, they decided to create one. Today, June 30, is a day that honors the technological and societal achievements that have allowed us to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, one [...]
June 29, 2010 | Comments | Social Media Marketing Strategy
The news that the Google team is devising a social networking platform to compete with Facebook has online marketers and social media gurus buzzing. The biggest obstacle for Google will not be outlasting Google Buzz, their previous (and largely unsuccessful) effort of this kind, but rather how to conquer the masses that are so immersed [...]
June 23, 2010 | Comments | Social Media Marketing Strategy
Facebook Insights for your fan page offer many benefits, such as valuable analytics to page administrators, which seem to be overlooked or not properly utilized. Here is a quick overview on what Facebook Insights can offer you. Facebook Insights can answer very basic (but valuable) questions such as: Are you reaching your target demographic? Facebook [...]
