May 10, 2011 | Comments | Customer Relations, Marketing, Social Media Marketing Strategy
Quick Response Codes, more commonly known as QR codes, are essentially a square shaped bar code that is scanned by a camera-equipped smartphone. A QR reader app will then scan the code and whisk you away to the desired content, be it a website, text message, or phone number. QR codes can be created by [...]
April 18, 2011 | Comments | Marketing, Social Media Marketing Strategy, Twitter
A short video about Twitter and how it can help professionals market their business.
April 5, 2011 | Comments | Blogging, Social Media Marketing Strategy, Twitter
The new viral marketing campaign for DIRECTV, the Petite Lap Giraffe is fantastic, really. Being a sucker for miniature animals, particularly ones that snuggle and blow kisses, this one really hits it out of the park for me. Every time I see one of the commercials on TV, I giggle in delight and tell my [...]
March 31, 2011 | Comments | Customer Relations, Marketing, Professional Web Design
1. 76% of polled online shoppers return to sites to shop that offer the ability to zoom in on the product images 2. 94% of frequent online shoppers ranked clear product photography as extremely important for shopping experiences 3. Content acceleration is important for site performance and improving shopper experience 4. Personalization is extremely important [...]
March 29, 2011 | Comments | Blogging, Branding, Customer Relations, Marketing, Social Media Marketing Strategy, Twitter
If your promoting an event, you should start about 2.5 weeks prior via blog posts & twitter by sharing useful information If you’re going for more comments on your blog post on Saturday & Sunday Men are more likely to read at night than women If your audience is a mix of males & females [...]
The Discovery Communications Group, a full service marketing agency located in Salem, New Hampshire, launched their redesigned website Monday, March 21st. The redesign showcases the agency’s cutting edge professional web design and technical abilities. The project was started over three months ago and took the expertise of the entire team to complete. The new website [...]
March 15, 2011 | Comments | Branding, Customer Relations, Facebook, Marketing, Social Media Marketing Strategy, Twitter
Many companies, regardless of industry, are reluctant to wade into the social media waters because they are unsure of how it will affect their employees. Sometimes creating a social media policy IS the best policy. It is important, though, to understand that a social media policy is not intended to rein in your employees or [...]
