The Torch

If your promoting an event, you should start about 2.5 weeks prior via blog posts & twitter by sharing useful information If you’re going for more comments on your blog post on Saturday & Sunday Men are more likely to read at night than women If your audience is a mix of males & females [...]

So now that you know how to navigate the dashboard and what the numbers mean for your traffic sources, what’s next? How do you act on this data? Well that is what separates you from your competitors. If you can read the data that Google Analytics gives you and in turn know how to take [...]

In the first part of this series, Navigating the Dashboard, we looked at the basic metrics that are highlighted on your dashboard when looking at Google Analytics. These numbers can give you a great overview of how you are performing. However, it is important to understand where these visitors are coming from. Having insight into [...]

Google Analytics is a powerful tool that gives you insight into your website traffic and marketing effectiveness. It is free and can be accessed by anyone with a Google account.  You can track how visitors are finding your site and Google Analytics displays the list of keywords that visitors used to land on your site. [...]

You may think email is a dying marketing tool, however, it remains a highly powerful means of marketing and advertising. I have learned quite a bit while working for a marketing agency that runs ongoing email marketing campaigns for clients and have compiled a short list of do’s and don’ts of running a successful campaign. Do: [...]

There is nothing more annoying than receiving promotional emails that clutter up my inbox all day long. Don’t get me wrong, I have my degree in marketing and even run email campaigns for several clients. I think email campaigns are great- if they are being sent to people who opt in! I always read the [...]