July 7, 2011 | Comments | Facebook, Social Good
Here at the Discovery Communicates Group, all of our hearts go out to the 41 families of Fitchburg, Massachusetts who have been displaced after the Johnsonia building fire that occurred on June 13, 2011. More than 60 men and women have lost their home in the iconic Johnsonia building, which stood for more than a century [...]
May 25, 2011 | Comments | Customer Relations, Facebook, Social Good
Budget airline JetBlue has partnered with social good site DoSomething.org to kick off a new online celebrity charity auction. Most of the time, celebrity auctions offer something in the vein of “an afternoon with your favorite star” or a set of backstage passes and some VIP time with an artist. Heck, some celebrities even offer [...]
May 12, 2011 | Comments | Blogging, Marketing, SEO/SEM, Social Media Marketing Strategy, Twitter
When asked about how much time is needed to manage a successful social media campaign, we tell clients that it is about persistence. Whether you spend 10 minutes a day, 10 hours a week – like us 24 hours a day – it’s all about being consistent and persistent. I recently heard that Distilled, a [...]
May 10, 2011 | Comments | Customer Relations, Marketing, Social Media Marketing Strategy
Quick Response Codes, more commonly known as QR codes, are essentially a square shaped bar code that is scanned by a camera-equipped smartphone. A QR reader app will then scan the code and whisk you away to the desired content, be it a website, text message, or phone number. QR codes can be created by [...]
May 6, 2011 | Comments | Blogging, Facebook, Social Media Marketing Strategy, Twitter
You are probably not like me. I am on Facebook, Twitter, Foursquare, WordPress, and email, just to name a few, all day long. But in my case that’s my job! For most of you, however, trying to be on social media sites, email, and get all your work done is tough, right? For most people [...]
April 7, 2011 | Comments | Facebook, Social Media Marketing Strategy
How many Facebook posts can you honestly say saved your life? This past week, USA Today released an article about the power of a post and the impact social networking can have on the lives of those who participate. Jeff Kurze of Warren, Michigan was born with a condition that caused iron to be deposited [...]
April 5, 2011 | Comments | Blogging, Social Media Marketing Strategy, Twitter
March 31, 2011 | Comments | Facebook, Marketing, Social Media Marketing Strategy
Today, Google announced “+1”, their version of the Facebook “Like” button. To most of us, this really does appear to be a copy of the popular like button. However, Google’s biggest selling point for this feature may be the ability to filter search results into something more manageable. And search is where Google truly excels. [...]
