November 6, 2009 | Comments | Social Media Marketing Strategy, Twitter
If you are one of those people out there that still believes social media is just a fad, I am here to tell you otherwise. Social media is more than an informal interaction with friends. It is a platform that businesses are jumping on, with intentions of creating personal relationships with their customers and clients. [...]
August 19, 2009 | Comments | Social Media Marketing Strategy, Twitter
Years ago having a significant marketing budget was necessary for reaching out to prospective customers, but this thinking has changed. It is no longer necessary to have a large marketing budget to reach your target audience, but rather a well thought-out strategy and a little patience. Nowadays people are spending as much time on their [...]
May 20, 2009 | Comments | Marketing, Social Media Marketing Strategy, Twitter
You’ve all heard of the timeless acronym K.I.S.S. meaning “Keep it Simple Stupid”. It’s been used in numerous ways and situations but is perceived uniquely by each individual. For me, it stressed the importance of teamwork (i.e. not trying to do too much myself) while playing sports. The message was clear, make the easy play [...]
April 23, 2009 | Comments | Social Media Marketing Strategy, Twitter
How did you find your current hairstylist? Accountant? Job? Spouse? Realtor? I’m willing to bet most of these came from existing relationships with, or referrals from, people you already know. And you in turn have more than likely made thousands of these referrals yourself. Many small businesses rely heavily, if not solely, on word of [...]
April 3, 2009 | Comments | Social Media Marketing Strategy, Twitter
By now you’re already on Twitter, or at least heard of it, and if not you’ve got some serious catching up to do. In the last year alone the amount of unique visitors grew close to 1,400%. However, there are others that would say that Twitter provides a lot of useless information, and in many [...]
March 31, 2009 | Comments | Blogging, Social Media Marketing Strategy, Twitter
Social networking is here to stay and it is going to get bigger and more important as time goes on. If you are not taking a step back to develop specific strategies to incorporate Social Networking as part of your marketing mix, if you are not actively exploring ways to use social networking to your [...]
February 3, 2009 | Comments | Marketing, Social Media Marketing Strategy, Twitter
Lately, it seems as if nearly everyone I talk to about social networking has the same 2 questions: (1)”How could this possibly help my business?” (2) “I’m on LinkedIn, I setup a profile, now what do I do?” We’ve written several posts on the successful use of social networking and viral marketing in the Obama [...]
October 30, 2008 | Comments | Branding, Marketing, Social Media Marketing Strategy, Twitter
No, I’m not going to tell you who I’m voting for, because it doesn’t matter for this blog post. Beyond my choice for candidate, I, like millions of others right now, am completely fascinated by the campaign this year! And very little of it has to do with the actual election – rather, I am [...]
