The Torch

Our ramblings about marketing and web development – What's new and exciting this week

Posts Tagged ‘ marketing strategy ’

A short video about Twitter and how it can help professionals market their business.

George Wallace, President of The Discovery Communications Group, explains the importance of a company website at a social media seminar website. Launching an effective social media campaign is an important marketing tactic; however, the strategy needs to revolve around your website, so take a good look at your site. Does it look professional? Does it [...]

As we discussed in our last post on the topic of pay-per-click adverstising, the Top 5 Things to Know About Paid Search, paid search or pay-per-click (PPC) advertising is a critical component of a well rounded marketing strategy. But managing PPC ads can be very difficult waters to navigate if you don’t fully understand it. [...]

Pay-Per-Click ads or paid search is part of a well rounded digital marketing strategy. To explain the top 5 things to keep in mind when putting together a Pay-Per-Click campaign, here is a guest blog post by Dan Slagen, Senior Marketing Manager at Sokolove Law. Dan has over 7 years experience in digital marketing, with [...]

The Discovery Communications Group, a full service marketing agency located in Salem, New Hampshire, launched their redesigned website Monday, March 21st. The redesign showcases the agency’s cutting edge professional web design and technical abilities. The project was started over three months ago and took the expertise of the entire team to complete. The new website [...]

Many companies, regardless of industry, are reluctant to wade into the social media waters because they are unsure of how it will affect their employees. Sometimes creating a social media policy IS the best policy. It is important, though, to understand that a social media policy is not intended to rein in your employees or [...]

These days, everyone has heard the buzz about social media. It is the thing to do to market your business. But, as a digital marketing agency, we still see many small businesses that are skeptical about some of the platforms available. Social media, however, is a crucial part to any well-rounded marketing strategy. To drive [...]