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	<title>The Torch &#187; NBA</title>
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	<link>http://discoverycomm.com/dcgblog</link>
	<description>Our ramblings about marketing and web development - What&#039;s new and exciting this week</description>
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		<title>Paul Pierce’s “trash talk” on Twitter</title>
		<link>http://discoverycomm.com/dcgblog/2010/06/paul-pierce%e2%80%99s-%e2%80%9ctrash-talk%e2%80%9d-on-twitter/</link>
		<comments>http://discoverycomm.com/dcgblog/2010/06/paul-pierce%e2%80%99s-%e2%80%9ctrash-talk%e2%80%9d-on-twitter/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 19:00:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Twitter]]></category>
		<category><![CDATA[@paulpierce34]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[celtics]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NBA and social media]]></category>
		<category><![CDATA[Orlando Magic]]></category>
		<category><![CDATA[paul pierce]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[The Discovery Communications Group]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[tweets]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/dcgblog/?p=481</guid>
		<description><![CDATA[Note: This post is an opinion-based piece of one employee of The Discovery Communications Group and does not necessarily reflect the stance of the company its other employees. I am also not accusing Paul Pierce of sending questionable tweets. I know I am a little late on the topic, but this is something that has [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>Note: This post is an opinion-based piece of one employee of The Discovery Communications Group and does not necessarily reflect the stance of the company its other employees. I am also not accusing Paul Pierce of sending questionable tweets.</strong></em></p>
<p>I know I am a little late on the topic, but this is something that has been on my mind for the past week and I wanted to voice my opinion on it.</p>
<p>Paul Pierce claims someone hacked into his Twitter account and tweeted on separate occasions, “Anybody got a BROOM?” referencing a potential four-game sweep over the <a href="http://cache.nba.com/magic/index_main.html" target="_blank">Orlando Magic</a> right after the <a href="http://www.nba.com/celtics/" target="_blank">Boston Celtics</a> picked up their second win of the series. Before that tweet there were a few others which appeared on his Twitter account, <a href="http://twitter.com/paulpierce34" target="_blank">@paulpierce34</a>:</p>
<p>“What’s happening?’’</p>
<p>“You know we going crazy tonight. sorry Dwight.’’</p>
<p>“What I tell ya? Good defense, though. Time to get ready for Thursday.’’</p>
<p>Whether or not Pierce’s Twitter account was hacked into is not what I am focusing on. You can call it unprofessional or whatever you would like, but Paul Pierce’s tweets (or whoever’s they were) were not offensive or out of line in any way, shape, or form. The tweets were not bashing the Orlando Magic players, the coaches, or fans. NBA players are grown men- one can assume they say stuff to each other much worse than, “Anybody got a BROOM?” This entire situation was blown out of proportion.</p>
<p>I understand Paul Pierce and his teammates are professional athletes and are expected to behave, but why did these tweets stir up so much media attention?  I can think of much worse things that could have been tweeted about. We need to let our professional athletes tweet their thoughts, opinions, and feelings as long as they are appropriate (i.e. no cursing or anything along those lines). I enjoy reading what they have to say, and when they get excited about a huge series so do their fans!</p>
<p>What are your thoughts on this situation?</p>
<p><a href="http://twitter.com/LaurenBarber7" target="_blank">-Lauren</a></p>
<p>Follow <a href="http://www.discoverycomm.com" target="_blank">The Discovery Communications Group</a> on Twitter: <a href="http://twitter.com/DiscoveryCG" target="_blank">@DiscoveryCG</a></p>
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		<item>
		<title>Twictionary- Learn the Lingo of Twitter</title>
		<link>http://discoverycomm.com/dcgblog/2010/05/twictionary-learn-the-twitter-lingo/</link>
		<comments>http://discoverycomm.com/dcgblog/2010/05/twictionary-learn-the-twitter-lingo/#comments</comments>
		<pubDate>Thu, 20 May 2010 19:49:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media Marketing Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Boston Celtics]]></category>
		<category><![CDATA[DCG]]></category>
		<category><![CDATA[direct message]]></category>
		<category><![CDATA[DiscoveryCG]]></category>
		<category><![CDATA[follower]]></category>
		<category><![CDATA[following]]></category>
		<category><![CDATA[Hashtag]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[new to twitter]]></category>
		<category><![CDATA[retweet]]></category>
		<category><![CDATA[RT]]></category>
		<category><![CDATA[The Discovery Communications Group]]></category>
		<category><![CDATA[trending topics]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twictionary]]></category>
		<category><![CDATA[Twitter lingo]]></category>
		<category><![CDATA[twitter terms]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/dcgblog/?p=441</guid>
		<description><![CDATA[Whenever I talk to people about Twitter the most popular answer I receive is, &#8220;I have an account but I haven&#8217;t touched it in six months.&#8221; When I ask why, the response I typically get is, &#8220;I don&#8217;t understand it.&#8221; To make your experience a little easier and to help you understand the Twitter platform, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://discoverycomm.com/dcgblog/wp-content/uploads/2010/05/dcgtwitter.bmp"><img class="alignleft size-full wp-image-444" title="The Discovery Communications Group Twitter" src="http://discoverycomm.com/dcgblog/wp-content/uploads/2010/05/dcgtwitter.bmp" alt="The Discovery Communications Group Twitter homepage" /></a>Whenever I talk to people about <a href="http://twitter.com" target="_blank">Twitter</a> the most popular answer I receive is, &#8220;I have an account but I haven&#8217;t touched it in six months.&#8221; When I ask why, the response I typically get is, &#8220;I don&#8217;t understand it.&#8221; To make your experience a little easier and to help you understand the Twitter platform,  here are some key terms that you should familiarize yourself with:</p>
<p><em>Following</em>- To receive messages on Twitter you follow other people and companies. When you follow other users, their tweets show up in your timeline on your Twitter homepage and vice versa (if someone follows you then your tweets show up in their timeline).</p>
<p><em>Follow</em><strong>-</strong> Choosing to sign up to receive another user&#8217;s tweets on your Twitter homepage</p>
<p><strong><em><span style="font-weight: normal;">Tweet</span></em><em>- </em><span style="font-weight: normal;">The act of posting to Twitter. A tweet is basically an update or a post to your Twitter account which all of your followers see on their timeline.</span></strong></p>
<p><em>@username</em><strong>-<span style="font-weight: normal;"> A person&#8217;s Twitter handle. If you want to tweet at someone, start with the @username of the person you want to tweet at: </span></strong></p>
<p style="text-align: center;"><strong><span style="font-weight: normal;">&#8220;<a href="http://twitter.com/DiscoveryCG" target="_blank">@DiscoveryCG</a> How is your day going?&#8221;</span></strong></p>
<p style="text-align: left;"><strong><span style="font-weight: normal;">If DiscoveryCG is one of your followers then your tweet will show up directly on their Twitter home page. If they aren&#8217;t one of your followers, your message will appear in their @username mentions in the right hand column on your Twitter homepage.</span></strong></p>
<p style="text-align: left;"><strong><span style="font-weight: normal;"><em>DM (Direct Message)</em><span style="font-weight: normal;">-</span></span><span style="font-weight: normal;"> Twitter&#8217;s private messaging channel. Keep in mind that you can only send a direct message to someone if they are following you. Your DMs will appear  in the right hand column on your Twitter homepage. </span></strong></p>
<p style="text-align: left;"><strong><span style="font-weight: normal;">Retweet (RT)</span><span style="font-weight: normal;">- When you repeat a tweet from someone else. &#8220;RT @DiscoveryCG We love social media.&#8221;</span></strong></p>
<p style="text-align: left;"><strong><span style="font-weight: normal;"><em>Hashtag (#)</em></span><span style="font-weight: normal;">- You cannot categorize your tweets on Twitter. The hashtag was created (which is just the # symbol followed by the topic) to put all the tweets that have the same hashtag into a category. For example, if I am tweeting about the <a href="http://www.nba.com/celtics/" target="_blank">Boston Celtics</a> and I want people that are also talking about the <a href="http://twitter.com/celtics" target="_blank">Celtics</a> to see my tweet, I can tweet: &#8220;What an intense basketball game! #Celtics.&#8221; My tweet is now part of the Twitter search results for &#8220;Celtics.&#8221; </span></strong></p>
<p style="text-align: left;"><strong><span style="font-weight: normal;"><em>Trending Topics</em></span><span style="font-weight: normal;">- You can find trending topics on the right hand column of your Twitter search page. These are the most mentioned terms on Twitter at the current moment. The trends often include hashtags, as described above. </span></strong></p>
<p style="text-align: left;"><strong><span style="font-weight: normal;">These are the basic Twitter terms that should help anyone new to Twitter navigate through and gain a bit more of an understanding on how to communicate with other users and get involved in conversation. It takes time to understand Twitter, but it is well worth it!</span></strong></p>
<p style="text-align: left;">-<a href="http://twitter.com/LaurenBarber7" target="_blank">Lauren</a></p>
<p style="text-align: left;">Follow <a href="http://www.discoverycomm.com" target="_blank">The Discovery Communications Group</a> on Twitter: <a href="http://twitter.com/DiscoveryCG" target="_blank">@DiscoveryCG</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Finding Your Own Twitter Strategy</title>
		<link>http://discoverycomm.com/dcgblog/2010/02/finding-your-own-twitter-strategy/</link>
		<comments>http://discoverycomm.com/dcgblog/2010/02/finding-your-own-twitter-strategy/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 15:48:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media Marketing Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[joining twitter]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[new twitter user]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[personal twitter strategy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media platforms]]></category>
		<category><![CDATA[strategy for twitter]]></category>
		<category><![CDATA[survive on twitter]]></category>
		<category><![CDATA[twitter strategy]]></category>

		<guid isPermaLink="false">http://discoverycomm.com/dcgblog/?p=259</guid>
		<description><![CDATA[The day I joined Twitter in April 2009 I felt like I was the new kid at school again. From my perspective, Twitter was the “already formed group of friends” that would never accept me. Correct me if I’m wrong, but I believe this is how everyone feels once they join, which is why most [...]]]></description>
			<content:encoded><![CDATA[<p>The day I joined <a href="http://twitter.com">Twitter</a> in April 2009 I felt like I was the new kid at school again. From my perspective, <a href="http://twitter.com">Twitter</a> was the “already formed group of friends” that would never accept me. Correct me if I’m wrong, but I believe this is how everyone feels once they join, which is why most people don’t stick with it. Another reason most people don’t stick with <a href="http://twitter.com">Twitter</a> is because they don’t know how to use it correctly.</p>
<p>As my first week passed as a new user, I tried extremely hard to “fit in.” It wasn’t working for me. This was when I took into account that <a href="http://twitter.com">Twitter</a> was different from <a href="http://www.facebook.com">Facebook</a> and all other social media platforms I was used to. I had to figure out the strategy of <a href="http://twitter.com">Twitter</a> in order to survive on it. Businesses must do the same thing. Everyone’s strategy is different, and it takes time to figure it out. Once you figure out your strategy, you’re not done. You should always continue to evolve and get into different places.  </p>
<p>For my <a href="http://www.twitter.com/LaurenBarber7">personal Twitter</a> account I like to tweet about <a href="http://www.mashable.com">social media news</a> and converse with others on this. I also throw in a personal spin, such as tweeting about sports and the weather. One must realize though, <a href="http://twitter.com">Twitter</a> isn’t to be used for status updates- my followers don’t care that I am painting my nails. If you feel you want to share that you are painting your nails though, tweet at a salon owner for their opinion on tones that work well with pale skin in the winter. You will likely get a response from a salon owner and other people that are following you with their advice and opinions. Another example is tweeting about <a href="http://www.nba.com">NBA</a>, <a href="http://www.nfl.com">NFL</a>, <a href="http://www.mlb.com">MLB</a>, and <a href="http://www.nhl.com">NHL</a> trades. You have the ability to converse with others on trades you agree with or disagree with and why. This also allows you to build your own community on <a href="http://twitter.com">Twitter</a>. </p>
<p>So the next time you hear someone talking about how much they cannot stand <a href="http://twitter.com">Twitter</a>, realize this: they cannot stand it because they either don’t know how to use it correctly or they are afraid of it. What are you doing still reading this- start tweeting!</p>
<p>-Lauren<br />
Follow me on Twitter <a href="http://www.twitter.com/LaurenBarber7">@LaurenBarber7</a></p>
]]></content:encoded>
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