As my first week passed as a new user, I tried extremely hard to “fit in.” It wasn’t working for me. This was when I took into account that Twitter was different from Facebook and all other social media platforms I was used to. I had to figure out the strategy of Twitter in order to survive on it. Businesses must do the same thing. Everyone’s strategy is different, and it takes time to figure it out. Once you figure out your strategy, you’re not done. You should always continue to evolve and get into different places.

For my personal Twitter account I like to tweet about social media news and converse with others on this. I also throw in a personal spin, such as tweeting about sports and the weather. One must realize though, Twitter isn’t to be used for status updates- my followers don’t care that I am painting my nails. If you feel you want to share that you are painting your nails though, tweet at a salon owner for their opinion on tones that work well with pale skin in the winter. You will likely get a response from a salon owner and other people that are following you with their advice and opinions. Another example is tweeting about NBA, NFL, MLB, and NHL trades. You have the ability to converse with others on trades you agree with or disagree with and why. This also allows you to build your own community on Twitter.

So the next time you hear someone talking about how much they cannot stand Twitter, realize this: they cannot stand it because they either don’t know how to use it correctly or they are afraid of it. What are you doing still reading this- start tweeting!

-Lauren
Follow me on Twitter @LaurenBarber7