The Torch

Many companies, regardless of industry, are reluctant to wade into the social media waters because they are unsure of how it will affect their employees. Sometimes creating a social media policy IS the best policy. It is important, though, to understand that a social media policy is not intended to rein in your employees or [...]

There is no set-in-stone way to promote your company and become the leading name in your industry. That’s the best part about social media marketing. You can’t know what works for you until you try, and for many companies, finding what works is all about experimentation. There are numerous ways to interact with your consumers, [...]

For those of you who are new to social media, welcome! Do not be intimidated by it. It takes time to learn how to use each platform. You cannot expect to create an account and be an expert in one day. Yesterday I received an email asking if I could develop a write up of [...]

Location based marketing has become very popular within the past year.  Foursquare, Gowalla, and Brightkite, just to name a few, are well known applications that allow users to check in to different places they visit and to explore their cities. Users have the option to leave comments at any venue they check in to. Starting [...]

Ever come across something on Facebook, Twitter, LinkedIn, or any other social media platform that makes you cringe? Well I have one too many times and have started to compile a list of actions that horrify me! Here it goes: 1. Facebook pages that do not allow fans to leave comments. Hello! The point of [...]

The day I joined Twitter in April 2009 I felt like I was the new kid at school again. From my perspective, Twitter was the “already formed group of friends” that would never accept me. Correct me if I’m wrong, but I believe this is how everyone feels once they join, which is why most [...]

For most people using social media platforms, such as Twitter, Facebook, and blogs, incentives need to be offered in order to have them engage within your community. Whether you are looking for RTs, hashtag mentions, @replies, fans for your Facebook fan page, or comments on your Facebook fan page or blog post, you need to [...]

Years ago having a significant marketing budget was necessary for reaching out to prospective customers, but this thinking has changed. It is no longer necessary to have a large marketing budget to reach your target audience, but rather a well thought-out strategy and a little patience. Nowadays people are spending as much time on their [...]