The Torch

Twitter is all about building relationships with your followers, whether it be through a company account or personal account. Many small businesses have trouble gaining a following which results in abandoning their Twitter profiles. This is based on user error and how the account is managed. Users that lack Twitter knowledge and fail to put [...]

The 2010 FIFA World Cup has officially started today in South Africa, making it the first since the explosion of social media. In order to make it easier for viewers to follow news and updates about specific teams and matches, Twitter has launched a World Cup page. The World Cup page displays upcoming matches, Top [...]

It has happened to all of us- we sign into Twitter and notice we have lost some followers. You may wonder to yourself why or you may not be bothered by it at all. For those of you who are bothered by losing followers, I compiled a list of a few Twitter don’ts to help [...]

If you are one of those Twitter users who wonders how to get a lot of followers for the sake of having a lot of followers, I want to explain to you why this is not the best approach. Mass following, which is following many people for the purpose of getting them to follow you [...]

Note: This post is an opinion-based piece of one employee of The Discovery Communications Group and does not necessarily reflect the stance of the company its other employees. I am also not accusing Paul Pierce of sending questionable tweets. I know I am a little late on the topic, but this is something that has [...]

Facebook Group vs. Facebook Page If you use Facebook you have probably wondered what the differences are between a group and a page, and tried to determine which to use.  Since both groups and pages have overlapping features, it can be difficult to decide. What is a Facebook Group? According to Facebook, groups are “for [...]

In the ever-evolving world of social media, it’s easy to feel left behind by your competitors in what has become a virtual rat race for a presence in your given market’s social media biome. You’ve got accounts across various platforms- most likely Facebook and Twitter, at a bare minimum- and may even be succeeding in [...]

Consider this: If two fan pages have the exact same followers, and all of the followers belong to the same network and receive the same news feeds, what factors determine which pages or feeds the followers will actually visit? It’s very simple: the pages with the most interesting content will have more hits. The easiest [...]