In the first part of this series, Navigating the Dashboard, we looked at the basic metrics that are highlighted on your dashboard when looking at Google Analytics. These numbers can give you a great overview of how you are performing. However, it is important to understand where these visitors are coming from. Having insight into [...]
Posts Tagged ‘ social media ’
You Shouldn’t Be Afraid to Be Yourself with Social Media
February 18, 2011 | Comments | Customer Relations, Marketing, Social Media Marketing Strategy
There is no set-in-stone way to promote your company and become the leading name in your industry. That’s the best part about social media marketing. You can’t know what works for you until you try, and for many companies, finding what works is all about experimentation. There are numerous ways to interact with your consumers, [...]
Why Print is Still Crucial in the Digital Age
February 1, 2011 | Comments | Branding, Customer Relations
Top of mind these days is getting the most from your digital marketing strategies. Are you engaging in social media? Do you have a well designed and search engine optimized website? The fact is that the best marketing efforts take a multi-media approach and combine both digital and print media. Targeted Marketing Magazines and newspapers [...]
Steamtunnels – the Social Network that Almost Was
January 24, 2011 | Comments | Facebook, Social Media Marketing Strategy
If you were to ask a friend if they have heard of Facebook, you’d likely be met with a deadeye stare and a little sarcasm; that’s how universally popular the social networking site has become in the last couple of years. But if you were to ask that same friend if they had ever heard [...]
The Social Addiction
January 6, 2011 | Comments | Facebook, Social Media Marketing Strategy
What is the first thing you do when you wake up in the morning? Do you shut off your alarm clock? Is that alarm clock actually your cell phone and do you wake up to ringtones? Is the first face you see in the morning your profile picture? The hum and glow of the television [...]
Mayor Cory Booker saves snowed-in Newark, one tweet at a time.
December 30, 2010 | Comments | Social Media Marketing Strategy, Twitter
A majority of the East Coast was blasted with what is now being called the “snowpocalypse” (earning its own Twitter hashtag) on Dec. 26 and 27, 2010. Many people opted to stay in and weather the storm, watching helplessly as pounding winds brought down trees and power lines while snow continued to fall in blankets. [...]
Facebook Accidentally Leaks New Features
December 17, 2010 | Comments | Marketing, Social Media Marketing Strategy
On Thursday, December 16th, 2010, around 4:00pm EST, Facebook mistakenly updated some external features of the site, catching the eyes (and opinions) of many ubiquitous Facebook users. Originally intended for internal review, several prototype features could be found on Facebook before the site was taken down. The unexpected down time lasted roughly a half hour [...]
Anonymous: Hactivists or Freedom of Speech Vigilantes?
December 15, 2010 | Comments | Social Media Marketing Strategy
Anonymous, the group who first gained notoriety in their protest of the Church of Scientology, has made the headlines once again. Their movement has challenged—often successfully—organizations they oppose in political and social ideologies. They are often referred to as “freedom of information cyber-supporters”. Their efforts range from uploading pornography to YouTube in protest of the [...]
