August 21, 2009 | Comments | Social Media Marketing Strategy, Twitter
There’s been a noticeable void throughout Red Sox games this season. A face as familiar as any players on the roster was absent while his co-announcer, Don Orsillo, shuffled through puzzle pieces that never seemed to fit. The guest broadcasters all played their respective roles well, but in preparation for the long awaited return of [...]
July 17, 2009 | Comments | Customer Relations, Social Media Marketing Strategy, Twitter
Have I mentioned how much I love Social Marketing? You have a positive message you need to send out to millions? Done. Company doing something worthy of people knowing about? Done. Continuing with your same-old thinking, “we care about profits, not our customers”, “Twitter doesn’t affect sales”, “I don’t get it, so I assume my [...]
May 20, 2009 | Comments | Marketing, Social Media Marketing Strategy, Twitter
You’ve all heard of the timeless acronym K.I.S.S. meaning “Keep it Simple Stupid”. It’s been used in numerous ways and situations but is perceived uniquely by each individual. For me, it stressed the importance of teamwork (i.e. not trying to do too much myself) while playing sports. The message was clear, make the easy play [...]
March 31, 2009 | Comments | Blogging, Social Media Marketing Strategy, Twitter
Social networking is here to stay and it is going to get bigger and more important as time goes on. If you are not taking a step back to develop specific strategies to incorporate Social Networking as part of your marketing mix, if you are not actively exploring ways to use social networking to your [...]
February 3, 2009 | Comments | Marketing, Social Media Marketing Strategy, Twitter
Lately, it seems as if nearly everyone I talk to about social networking has the same 2 questions: (1)”How could this possibly help my business?” (2) “I’m on LinkedIn, I setup a profile, now what do I do?” We’ve written several posts on the successful use of social networking and viral marketing in the Obama [...]
