The Torch

If your promoting an event, you should start about 2.5 weeks prior via blog posts & twitter by sharing useful information If you’re going for more comments on your blog post on Saturday & Sunday Men are more likely to read at night than women If your audience is a mix of males & females [...]

Many companies, regardless of industry, are reluctant to wade into the social media waters because they are unsure of how it will affect their employees. Sometimes creating a social media policy IS the best policy. It is important, though, to understand that a social media policy is not intended to rein in your employees or [...]

Thanks in no small part to Oprah, CNN, and Ashton Kutcher, over the past few months Twitter has hit the mainstream with a vengeance. And I have to say, this is fantastic news!  The social networking vehicle has continued to grow and evolve into a place where we can easily do business, make new connections, [...]

How did you find your current hairstylist?  Accountant?  Job?  Spouse?  Realtor?  I’m willing to bet most of these came from existing relationships with, or referrals from, people you already know.  And you in turn have more than likely made thousands of these referrals yourself.  Many small businesses rely heavily, if not solely, on word of [...]

Lately, it seems as if nearly everyone I talk to about social networking has the same 2 questions: (1)”How could this possibly help my business?” (2) “I’m on LinkedIn, I setup a profile, now what do I do?” We’ve written several posts on the successful use of social networking and viral marketing in the Obama [...]