The Torch

These days, everyone has heard the buzz about social media. It is the thing to do to market your business. But, as a digital marketing agency, we still see many small businesses that are skeptical about some of the platforms available. Social media, however, is a crucial part to any well-rounded marketing strategy. To drive [...]

There is no set-in-stone way to promote your company and become the leading name in your industry. That’s the best part about social media marketing. You can’t know what works for you until you try, and for many companies, finding what works is all about experimentation. There are numerous ways to interact with your consumers, [...]

On Thursday, December 16th, 2010, around 4:00pm EST, Facebook mistakenly updated some external features of the site, catching the eyes (and opinions) of many ubiquitous Facebook users. Originally intended for internal review, several prototype features could be found on Facebook before the site was taken down. The unexpected down time lasted roughly a half hour [...]

Anonymous, the group who first gained notoriety in their protest of the Church of Scientology, has made the headlines once again. Their movement has challenged—often successfully—organizations they oppose in political and social ideologies. They are often referred to as “freedom of information cyber-supporters”. Their efforts range from uploading pornography to YouTube in protest of the [...]

For those of you who are new to social media, welcome! Do not be intimidated by it. It takes time to learn how to use each platform. You cannot expect to create an account and be an expert in one day. Yesterday I received an email asking if I could develop a write up of [...]

I’m going to take this blog a little off topic for the day because I found something that caught my eye and wanted to share it: Chad Ochocinco, the Cincinnati Bengals wide receiver, has been fined by the NFL for violating the league’s game day rules on social media. Under the NFL’s social media policy, [...]

Location based marketing has become very popular within the past year.  Foursquare, Gowalla, and Brightkite, just to name a few, are well known applications that allow users to check in to different places they visit and to explore their cities. Users have the option to leave comments at any venue they check in to. Starting [...]

Ever come across something on Facebook, Twitter, LinkedIn, or any other social media platform that makes you cringe? Well I have one too many times and have started to compile a list of actions that horrify me! Here it goes: 1. Facebook pages that do not allow fans to leave comments. Hello! The point of [...]